10 things I hate about advertising
If you’ve ever attended a training I’ve delivered, a presentation I’ve delivered, subscribe to our blog, or even sat down with me for more than 15 minutes, you’d know that I’m not a fan of traditional advertising to generate enquiries.
We’ve discussed this before, when we shared how social media and word of mouth is considerably more trusted than traditional advertising.
Hubspot, the folks who coined the term Inbound Marketing, has created this presentation that summarises the main reasons, from the customers’ perspective, why traditional advertising as a mainstream method of generating enquiries, has got to go. Have a look at it. It’s remarkably concise.
10 Things I Hate about Advertising
I’d add a few more “things I hate about advertising” from the business’ perspective, like:
- It costs too much
- It takes a long time to produce
- It’s very hard to measure
- It becomes addictive
- It’s noisy
- It gets ignored
- It doesn’t enable listening
- It’s hard to easily respond to
- It’s subject to exaggeration and hyperbole
- It dumbs down your unique value proposition
The next time you get pitched traditional advertising, consider the above 20 reasons as to why you may want to look outside the box.