Using Google Analytics to monitor website and internet marketing performance

If you are planning to build or manage a website, you need to know what’s happening on it to make informed decisions. You can’t intelligently manage what you don’t measure; and this early warning system for your business will help you monitor your conversion rates and improve them over time.

If you haven’t installed, or do not use, web analytics software, this post should help introduce you to the basics of Google’s free web analytics application: Google Analytics.

Why you should watch this video if you’re responsible for marketing in your business: It is a short introduction to the interface and highlights most tools that business owners might need to use without getting overly technical. If you need any help installing Google Analytics on your website, just give us a call and we’ll be happy to help you.

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