Watchdog slams Optical Express healthcare marketing practices
Optical Express's laser eye surgery healthcare marketing practices slammed by BBC Watchdog - Reactions on Twitter and traditional news media.
Word of mouth and social media is more trusted than traditional advertising
If word of mouth is so trusted, why don't more professional service companies invest more in customer service and social media?
LiveseySolar Marketing Workshop announced in Eurotimes April 2011
LiveseySolar Marketing Workshop announced in Eurotimes April 2011: New Challenges. Transformation requires a leader, and a leader requires a vision In April 2011 Eurotimes announce the LiveseySolar Marketing workshop for medical practices in September 2011, moderated by Rod Solar. The full article by Colin Kerr [...]
Healthcare marketing with YouTube: Part 3/3
Healthcare marketing with YouTube. Part 3 of 3 showing you how to embed and share your videos to help you generate more healthcare enquiries on your website...
Healthcare marketing with YouTube: Part 2/3
Healthcare marketing and YouTube. 2 ways to easily film and upload healthcare marketing videos to YouTube, and why editing is over-rated... visit to learn more
Healthcare marketing with YouTube: Part 1/3
Healthcare marketing and YouTube. Why YouTHealthcare marketing and YouTube. Why YouTube is an essential healthcare marketing channel, and the Top 5 channels for laser eye surgery & plastic surgery
Inbound marketing for beginners
Think inbound marketing on Twitter, Facebook, LinkedIn and optimising your website for search results isn't for you? Read this and think again...
Website designers: 22 tips to hire a good one
Website designers come in many colours. Here is a list of expectations that will save you loads of time and money. Read this post find out more...
Email and healthcare marketing: pros and cons
Many healthcare businesses are not taking advantage of the significant benefits afforded by direct email marketing. Know your email marketing pros and cons...
11 ways to build e-mail marketing (Part 1)
If you're starting down the road of e-mail marketing, you're going to need to build an e-mail list. In this post, I'll share 12 legitimate methods of collecting e-mail addresses for your e-mail database.