LAURA LIVESEY
Managing Director
Laura Livesey is the Managing Director of LiveseySolar, a practice development consulting firm with a specialisation in growing healthcare clinics. She has been developing powerful marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Strategy and USP Specialist
Her work establishes a strategic and humanising “key message” for each clinic and surgeon, that allows them to compete meaningfully and authentically in their market. She then applies these key messages to digital marketing projects such as websites, online videos, social media platforms, email marketing, newsletters, lead magnets, and other lead generation tools.
Business Growth Expert
Laura helps focus her clients on the areas of their business closest to revenue. Laura has been an entrepreneur, business consultant, professional salesperson, educator on marketing and internet technologies, copywriter, creative director, communications director and was the Marketing Director for TIO Networks (now owned by PayPal), as well as the head lecturer for a government of Canada sponsored entrepreneurial incubator program.
Author
Laura co-authored the book “How to Grow your Practice with Presbyopic Patients“.
Bringing the best of other industries into healthcare
Ms Livesey believes that healthcare, compared to other industries, is less mature in terms of customer experience and marketing. She advocates looking outside of healthcare to bring in best-practice from other industries. She has worked with companies of all sizes around the globe including GlaxoSmithKline, ExxonMobil, T-Mobile, ZEISS, Spire Healthcare, Nuffield Health, Moorfields Private, the NHS, and many other healthcare clinics, hospital groups, pharmaceutical companies and medical device firms.
Personal and Social
She lives in London, UK and you can follow her on Twitter: @lauralivesey. She also offers free training on how to grow a successful healthcare clinic here on our blog at liveseysolarold.kinsta.cloud.
Laura Livesey’s Digital Marketer Certifications
Laura helps doctors build the practice and life they love
What you’ll get from working with us:
- Assurance of our subject matter expertise -We specialise in refractive surgery and ophthalmology marketing to best understand your specific challenges and tailor solutions you and your markets.
- Certainty from our long experience – We’ve been marketing refractive surgery and general ophthalmology for over 20 years, and you’ll benefit from everything we’ve learned. We know your customers inside-out.
- Courage from our systemic framework -We utilise a 5 step healthcare marketing system that works. You’ll know precisely why we’re doing what we’re doing and how it fits a grand plan.
- Steadiness from our international insight – We’ve worked with clients in the Americas, Europe, the Middle East and Asia. We approach every situation with appreciation and sensitivity to cultural differences.
- Trust based on past results – We have developed millions of pounds of incremental revenue for our healthcare clients. We not only produce excellent work for our clients but we track our results, so you know what kind of ROI you are enjoying working with us.
- Insight from our transparency – We are numbers-based marketing and sales professionals. We base what we do on experience, case studies, the latest research and hard numbers
- Confidence from our position in the industry – Chances are you already know and trust someone with whom we’ve helped. Ophthalmology is a small world. We’ve met and consulted with many of the key opinion leaders. We speak at all the relevant conferences and meetings. We have strong relationships with industry. We’ve even written a book focused entirely on helping refractive surgeons grow their practices. Our client’s past successes are the bedrock of our reputation in the industry.
You might have seen our practice development articles published in…
Clients from across the UK
Clients worldwide
LiveseySolar’s help has been invaluable to our Laser Clinic. They have been there to support us in every way and yet have taught us something beyond price; independence.
My patient’s husband said to me “Who taught you to sell?” I think I looked a bit guilty because he quickly followed up with “It’s not a criticism! You gained our confidence, showed that you were listening, you appeared to be frank and closed really nicely.”
Liveseysolar Practice Builders helped me out with my website and I would recommend them to anyone who wants to listen. They did a great job and the nice thing is… they think like surgeons: structured, practical and results-oriented.
Ms Livesey and Mr Solar have to be two of the best marketing practitioners I have ever had the pleasure to work with.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
LiveseySolar is the ‘maestro’ of selling surgery to patients.
I would recommend LiveseySolar to anyone trying to develop a private medical practice – and I have done. Their help has been invaluable in developing our service – everything from naming and branding the clinic, writing the copy for the website and brochures, creating a marketing strategy, putting structures in place to begin our internal marketing and helping to generate word of mouth referrals.
I value the expertise that comes from LiveseySolar specialising in a specific market. I always felt their advice was good and grounded in reality. They provide good value for money compared with other consultancies I have worked with. I never felt they were feeding me marketing bull***t but that they were giving me straight advice, from a hard-headed business perspective.
I would recommend anyone in a customer-oriented business to speak to Rod and Laura. They are so approachable; nothing is too much trouble and they are very professional in every way. They are always flexible, know how to market our company and have innovative ideas.
Detailed, laser focused, and committed to the project and the organisation.
The work that LiveseySolar have carried out for us has not only met our expectations but has also far exceeded them. It felt that LiveseySolar completely understood our objectives for the site; meaning that I was never worried about having to “manage the process” and was free to devote most of my attention to other pressing areas of the business.
Livesey Solar have gone above and beyond what I expected and I have absolutely no hesitation in recommending them. Friendly, personal and professional and leaders in the field of medical practice marketing. Thank you Rod and Laura and the rest of the Livesey Solar team.
Private Healthcare specialists that we can help
- Chiropractors, Osteopaths, Physiotherapists
- Alternative Treatments and Therapy Centres
- Pilates and Yoga Centres
- Spas
- Beauty salons
- Massage Therapy Clinics
- Dermatologists
- Sleep clinics
- Dentistry (private general and cosmetic)
- Health Clubs and Personal Training
- Travel Clinics
- Private GP’s
- Health Tourism
- Eldercare and Nursing Homes
- Health insurers
- Private Hospitals
- Hearing Centres
- Pathology Services
- Screening clinics
- Scanning clinics
- Medical Specialties
- Cosmetic / Plastic Surgeons
- ENT surgeons
- Fertility IVF Clinics
- Foot and ankle surgeons
- Gastroenterologists
- Gynaecologists and obstetricians
- Hip surgeons
- Knee surgeons
- Neurosurgeon
- Oncologists
- Ophthalmic surgeons
- Orthopaedic surgeons
- Shoulder and elbow surgeons
- Sports injury surgeons
- Urologists
- Vascular surgeons
Recent Case Studies
One-page website or multi-page website? Which should surgeons choose?
There's something very different about the website we launched for Professor Michel Michaelides in August 2017 - it's only one-page. In this content heavy marketing era of "more-content-is-king", why did we design it this way? We'll reveal the reasons in this post and how one's choice of website size depends entirely on one's objectives...
SEO Case Study: Clinica London increases leads by over 50% in one year
Through a well-planned process of topic selection and blog writing that is now at a frequency of five posts per week, we were able to significantly increase impressions on Google, clicks, traffic, form submissions and calls to the clinic.
Case Study: Grange Eye Consultants website redesign wins nine crucial 1st Page Google placements
We redesigned the website for Grange Eye Consultants last year and neglected to tell you how proud we are about it! Well, it was worth the wait. Not only are Rob Morris and Paul Rosen delighted with their new website look and feel, they're getting more enquiries than ever and are now on the 1st page of Google for nine crucial search terms. View our video commentary and case study here...