Learn the most effective vision correction marketing strategies from the best and brightest in the industry.
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How your cataract and refractive surgery practice can survive the Coronavirus chaos
Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our cataract and refractive surgery clients. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short- and medium-term and what this could mean for you and your practice, clinic or hospital. Attend our free webinar this Thursday, March 26th and we'll lay it all out. In the meantime, read this post.
Consumers spend surplus savings on cataract and refractive surgery
Five key messages to work into your marketing to ensure your cataract and refractive practice benefits from consumers' surplus savings.
Preparing for an Online Disaster
How to protect your digital marketing assets and recover quickly using a digital marketing contingency plan.
Your Google Ad spend might be going up
As of 1 October 2021, Google will include a surcharge on your Google Ad Spend invoices or statements in certain countries - learn more...
How to help patients finance eye surgery
How to help patients finance eye surgery Laser and cataract surgery isn't cheap. Expecting someone to make a lump-sum payment for a procedure that exceeds their average monthly cost of living is unrealistic [...]
Should eye surgeons use TikTok to market their practice?
Can TikTok help eye surgeons market their private practice? In this post, we share good TikTok content from ophthalmologists around the world.
How you can perform better on video
Wondering what separates a good camera performance from a great one? These quick-fix tips will help you perform better on video...