How to answer the phone
One of the simplest things you can do that makes a big difference in your customer service is to answer the phone correctly.
Should advertising cosmetic surgery be banned?
The President of BAAPS Mr. Nigel Mercer seems to think advertising cosmetic surgery should be banned, as is reported in this article appearing in the Independent. One might assume that this would affect anything that could be defined as "advertising" - which, depending on your perspective might include all communications efforts including the internet and other forms of more personalised communication (e.g. emails, letters, even possible business cards). What's your view?
LiveseySolar Research on Telephone Training in Eurotimes March 2011
LiveseySolar's telephone training featured in Eurotimes March 2011: A GOOD SERVICE. ESCRS Practice Development Masterclass attendee finds value in focusing on basics. Rod Solar and LiveseySolar's telephone training are featured in Eurotimes March 2011, which focused on the importance of marketing basics in practice development. [...]
Sheffield Vision Centre exceeds targets by 46.2% (Case Study)
The Sheffield Vision Centre is a refractive surgery clinic spun-off from the Royal Hallamshire Hospital, Sheffield NHS Teaching Hospitals. Over a 12 month engagement, we helped Sheffield Vision Centre increase their conversion rates by 68%, increase their telephone conversion rates by 34%, and increase their eye surgery sales so that they exceeded first year targets by 46.2%.
Telephone sales training
Training in healthcare telephone sales. Convert more enquiries into patients. Discover everything you need to know to grow your practice...
WOW! Delivering excellent customer service
Customer service courses and training that will help you generate more referrals from your patients. Visit us to start growing your medical business today
Avoiding the Chinese Restaurant Menu
The ubiquitous Chinese restaurant menu - bewildering millions of patrons every lunch and dinner, every single day. Simplicity is liberation. With too many options, many people faced with such a complex choice architecture resort to choosing whatever they recognise, whatever their companion is having, or a selection based on a price that seems to represent good value (e.g. I like beef, and £9 isn't bad for a beef chow mein). Not exactly a rational choice strategy...
Yorkshire Eye Hospital increases sales by 103% (Case Study)
At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.
Optimax doubles telephone conversion rate (Case Study)
At the time of the engagement, Optimax Laser Eye Clinics operated 22 clinics in the UK turning over approximately £30 million per year. As one of the top 3 laser eye surgery chains in the country, they offer no-frills laser eye surgery at a value price.
Focus Laser Vision increases margin by 369% (Case Study)
Focus Laser Vision, based in London, is a private ophthalmology clinic focusing on delivering high quality laser eye surgery at a value price. At the beginning of our engagement, Focus wanted to initiate a sales system in the clinic, hire sales personnel and increase their conversion rate. We increased their conversion rate by 131% in 6 months and helped them achieve a 369% increase in gross margin lift.