About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

Recognising anxiety when facing stressful situations like objections

Recognising anxiety when facing stressful situations like objections Your heart rate increases. Your breathing gets faster. You feel and see your skin flush, as a result of a 300-400% increased blood flow priming the muscles, lungs, and brain to respond to additional demands. You feel [...]

By |2018-05-30T08:11:05+01:00April 28th, 2014|Categories: Step 2: Converting more calls, Step 3: Closing first appointments|Tags: , , |Comments Off on Recognising anxiety when facing stressful situations like objections

Questions to ask to prepare for objection handling

Questions to ask to prepare for objection handling In my last post, I wrote the most important things one needs to know to handle objections are the prospect’s wants and needs. So how do you get at these wants and needs? The good news is [...]

By |2018-01-24T17:37:50+00:00April 25th, 2014|Categories: Step 5: Getting more referrals|Comments Off on Questions to ask to prepare for objection handling

Objection handling: The five things you need to know

Objection Handling: The five things you need to know Most people imagine that the most important things they need to handle an objection are in depth product knowledge, awareness of product features, advantages and benefits, competitive awareness, and the ability to communicate unique value propositions. [...]

Prepare to handle objections well before prospects raise them

Prepare to handle objections well before prospects raise them When I ask people how might overcome a price objection (e.g. “It’s too expensive”), they will usually tell me they use a mixture of unique value points, competitive advantages, features and benefits of the product, and [...]

By |2018-01-24T17:37:50+00:00April 16th, 2014|Categories: Step 5: Getting more referrals|Tags: , , |1 Comment

The Difference between Emotional and Rational Objections

The Difference between Emotional and Rational Objections When a prospect calls your office seeking information about how you can help them, they will either book an appointment, or delay booking an appointment. If a prospect calls you, there is a very high likelihood that they [...]

By |2018-01-24T17:37:50+00:00April 14th, 2014|Categories: Customer Service and Sales Observations|1 Comment

The Difference between Questions, Objections and Smokescreens

The Difference between Questions, Objections and Smokescreens One of the most challenging aspects of selling, and sales training, is handling objections. I’ve aimed to simplify this concept as much as I can over the years, and I think we’re nearing the zenith of how clear [...]

By |2018-01-24T17:37:50+00:00April 11th, 2014|Categories: Step 5: Getting more referrals|2 Comments

Learning for life – how psychology is fundamental in a customer service phone call

Learning for life - how psychology is fundamental in a customer service phone call As an intern with LiveseySolar I was really appreciative to have the chance to accompany Rod Solar to a training last week. As it is a major issue in my studies [...]

By |2018-01-24T17:37:51+00:00April 9th, 2014|Categories: Step 2: Converting more calls|3 Comments

Asking for money – how your beliefs affect your actions

Asking for money - how your beliefs affect your actions In my last post, I shared the five fatal flaws that lead to selling resistance in professional service business owners. These same flaws are modelled to staff, who turn these feelings into beliefs about asking [...]

By |2018-01-24T17:37:51+00:00March 31st, 2014|Categories: Step 5: Getting more referrals|1 Comment

For the Professional Business Owners: Five Fatal Flaws that lead to Selling Resistance

For the Professional Business Owners: Five Fatal Flaws that lead to Selling Resistance Sometimes, your people don’t, won’t, or can’t sell because of your selling resistance. Whether you like it or not, as a business owner, you set the tone for the values considered important [...]

By |2018-01-24T17:37:51+00:00March 27th, 2014|Categories: Step 5: Getting more referrals|1 Comment

Rewarding yourself for acting – often and repeatedly

Rewarding yourself for acting - often and repeatedly Limiting thoughts, beliefs and feelings can be paralysing. I know, I’ve experienced many, and have seen my productivity and outcomes temporarily plummet as a result. As I wrote before, while we can acknowledge that fears and negativity [...]

By |2018-05-30T08:10:50+01:00March 24th, 2014|Categories: Step 2: Converting more calls, Step 3: Closing first appointments|Comments Off on Rewarding yourself for acting – often and repeatedly
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