About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

Customer service Review – Las Iguanas

Customer Service Review – Las Iguanas Looking to expand my horizons on the beverage front, I decided I needed a new cocktail bar on my radar – and on this particular night, Las Iguanas caught my eye. I’d heard excellent things about this cheeky Mexican [...]

By |2018-01-24T17:46:24+00:00March 21st, 2014|Categories: Customer Service and Sales Observations|Comments Off on Customer service Review – Las Iguanas

Reflecting on your selling resistance

Reflecting on your selling resistance In a recent post about resistance to selling, I asked you to write down everything you feel, or what happens, when you’re selling. Today I’d like you to open that document you created and consider the following questions while you [...]

By |2018-01-24T17:46:25+00:00March 10th, 2014|Categories: Step 5: Getting more referrals|Comments Off on Reflecting on your selling resistance

The confirmation bias and resistance to selling

The confirmation bias and resistance to selling In this series of five posts, we explored the manifestations of cognitive dissonance and how I feel it results in a self-fulfilling prophecy: a vast disparity between what we think sales people do, and what they really do [...]

Wendy “Won’t Sell” and the Confirmation Bias

Wendy “Won’t Sell” and the Confirmation Bias In this series of five posts, we’ll explore the manifestations of cognitive dissonance and how I feel it has resulted in a self-fulfilling prophecy: a vast disparity between what we think sales people do, and what they really [...]

By |2018-01-24T17:46:25+00:00February 25th, 2014|Categories: Customer Service and Sales Observations|2 Comments

Nadia “No-sell” and the Confirmation Bias

Nadia “No-sell” and the Confirmation Bias In this series of five posts, we’ll explore the manifestations of cognitive dissonance and how I feel it has resulted in a self-fulfilling prophecy: a vast disparity between what we think sales people do, and what they really do [...]

By |2018-01-24T17:46:26+00:00February 25th, 2014|Categories: Customer Service and Sales Observations|1 Comment

Hailey ‘Hard-Sell’ and the Confirmation Bias

Hailey ‘Hard-Sell’ and the Confirmation Bias The first instalment of our five-part series provided a definition and overview of cognitive dissonance and a discussion about the vast disparity between what we believe salespeople do, and what they do to be successful. In this, the second [...]

By |2020-06-24T13:42:35+01:00February 19th, 2014|Categories: Step 1: Getting more leads|3 Comments
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