About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

“I’m not just a Salesperson!” – Cognitive Dissonance and Selling – Part 1

“I’m not just a Salesperson!” – Cognitive Dissonance and Selling – Part 1 Click on this link to go to the site where the original image was sourced from. In psychology, cognitive dissonance is the excessive mental stress and discomfort experienced by an individual who holds two [...]

By |2018-01-24T17:46:26+00:00February 17th, 2014|Categories: Step 5: Getting more referrals|5 Comments

Recognising Challenging Personality Differences: Part 4 – Authorities

Recognising Challenging Personality Differences: Part 4 - Authorities Click on this link to go to the site where the original image was sourced from. The realisation that we alone are not the only egos in this world is central to the pleasers phase, which forms [...]

By |2018-01-24T17:46:26+00:00February 12th, 2014|Categories: Step 1: Getting more leads|Comments Off on Recognising Challenging Personality Differences: Part 4 – Authorities

Recognising Challenging Personality Differences: Part 3 – Pleasers

Recognising Challenging Personality Differences: Part 3 - Pleasers Click on this link to go to the site where the original image was sourced from. There is a moment of realisation in early life when the mind acknowledges for the first time that it is not the only [...]

By |2018-01-24T17:46:27+00:00February 10th, 2014|Categories: Step 1: Getting more leads|1 Comment

Recognising Challenging Personality Differences: Part 2 – Egos

Recognising Challenging Personality Differences: Part 2 - Egos  Click on this link to go to the site where the original image was sourced from. In this, the second of our four part ‘Recognising Challenging Personality Differences’ series, we look more closely at the ‘ego’ personality types, who [...]

By |2018-01-24T17:46:27+00:00February 5th, 2014|Categories: Step 1: Getting more leads|3 Comments

Recognising challenging personality differences: Part 1

Recognising challenging personality differences: Part 1 Click on this link to go to the site where the original image was sourced from. For every individual working in a customer services or sales role, highly developed people skills are the single most important attribute they need to succeed. While [...]

By |2018-01-24T17:46:27+00:00February 3rd, 2014|Categories: Step 1: Getting more leads|2 Comments

Problems with training programmes: Limited feedback

Problems with training programmes: Limited feedback The purpose of training is to change and improve employees for the better. Their behaviours, opinions, knowledge and level of skill are not set in stone and can all be bettered with a little investment and the right approach [...]

By |2018-01-24T17:46:27+00:00January 29th, 2014|Categories: Step 1: Getting more leads|1 Comment

Content development: Create a year’s worth of compelling, accurate, search engine optimised, high-converting medical web content in 7 days

Content development that is compelling, accurate, search engine optimised, high-converting medical web content in 7 days? Read our day by day plan here...

By |2020-02-20T12:00:01+00:00December 7th, 2011|Categories: Step 1: Getting more leads|Tags: , , |2 Comments
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