In this post, we give you some quick facts about what you need to know about the Google Medic Update, what you can do about it if the Google Medic Update affected you, what we’re doing to help our customers deal with the Google Medic Update and what you can do for yourself.
Should ophthalmologists use social media today? Watch this short video where Rod Solar speaks to Kristine Morrill for EuroTimes about how an ophthalmologist should handle social media in their practice. Should they do it, or should another designated person? Is social media a *must* in marketing today? What should ophthalmologists concern themselves with when using social media? What's on the horizon for social media? What trends should ophthalmologists be preparing for?
Writing website copy that keeps your prospect's attention and interest is a crucial skill. But we know you're busy and have no time to waste on writing healthcare blog posts if they don't generate results. That's why we've packed over 30 specific writing tips in this post to help you write compelling healthcare blog posts that drive leads to your clinic. The quality of your copywriting can mean the difference between a website bounce versus a website conversion. After reading this post, you'll have an easy-to-follow blueprint you can use to write compelling healthcare blog posts that produce qualified leads for your practice. Does this sound like a good way to spend 5 minutes? Great - let's get on with it...
Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.
In this post, we'll share some of our standard timelines and orders of dependencies for healthcare marketing projects. We break down a realistic timeframe for a website project, showing why a good website takes the time it does. To make the exercise a bit more relevant, let's also attach some sample dates starting January 1st, 2018.
There's something very different about the website we launched for Professor Michel Michaelides in August 2017 - it's only one-page. In this content heavy marketing era of "more-content-is-king", why did we design it this way? We'll reveal the reasons in this post and how one's choice of website size depends entirely on one's objectives...
Despite having expert power, our doctor clients are prepared to be challenged on their marketing and sales opinions. Of course, we listen to their views with an open mind. In this post we reveal why we challenge our healthcare clients and why it's critical to do so.
Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.
Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...
If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...
