About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

Avoid embarrassment by getting up to speed with basic web terminology

Do you know what a website is? Or a blog? Or a domain name? Many people are so familiar with these terms that they would typically answer "yes." Yet, when I ask people to explain these terms to me, I tend to get variable, and sometimes incorrect, answers.

By |2018-01-24T17:37:41+00:00February 12th, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , , , , , , |Comments Off on Avoid embarrassment by getting up to speed with basic web terminology

Provide context if you want sales training to actually stick

It's a common concern: you invest in training, spend time and energy working with the trainer to set it up, devote valuable time to send employees to the training event... and nothing changes. When they return, it's business as usual, and the training seems to have no impact whatsoever. What went wrong?In this post, Laura Livesey helps us understand how to make training stick, so that you can get the return on investment you are seeking.

By |2018-01-24T17:37:41+00:00February 11th, 2015|Categories: Step 5: Getting more referrals|Tags: , , , , , , , |Comments Off on Provide context if you want sales training to actually stick

Use these 2 key ratios to monitor sales efforts

If there were only a few numbers you could use to gauge your sales performance, what would they be? In thisvideo, Laura Livesey tells us which key performance indicator non-sales professionals should be looking at to judge their effectiveness.

By |2018-01-24T17:37:42+00:00February 6th, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , , , , , |Comments Off on Use these 2 key ratios to monitor sales efforts

Who should pay for sales training: the employee or the employer?

Today I read a thought-provoking question on LinkedIn. What a novel concept, asking end users to contribute to their own career progression by paying for training. So how do we decide who should pay? One's response to this question might depend on so many things, most importantly whether you are the employer or the employee! Other influencers might include one's culture, personal sense of proactive responsibility, and of course, one's means.

Non-salespeople can increase suspect to prospect close ratios substantially

Question: The choice to train your people might seem difficult, especially if you want to introduce a new ethos to a team unfamiliar or even negatively disposed to selling. In this post, Laura Livesey addresses the primary issue you need to consider: Who will actually do the selling?

By |2018-01-24T17:37:42+00:00January 29th, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , |Comments Off on Non-salespeople can increase suspect to prospect close ratios substantially

Prospects want more leadership from you when being sold to

Question: We talk a lot about how non-sales professionals might feel during sales interactions. How do you think that prospects and clients feel? What do you think they are looking for when they are trying to purchase something from a professional? What benefits might there be if the relationship gets off on the right foot? In this video, Rod answers these questions and more...

By |2018-01-24T17:37:42+00:00January 27th, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , , , , , |Comments Off on Prospects want more leadership from you when being sold to

Sales training: Is it worth spending my valuable time on?

Today Rod Solar answers a question that we get asked all the time by non-sales professionals. "Is learning how to sell worth my valuable time?" If you've ever wondered if sales training is worth it, then watch this video.

By |2018-01-24T17:37:43+00:00January 22nd, 2015|Categories: Step 5: Getting more referrals|Tags: , , , , , , , , , , |Comments Off on Sales training: Is it worth spending my valuable time on?

Understanding WordPress by comparing it to a car

Many people are familiar with WordPress, the world's most prominent content management system. We made our first Wordpress website over six years ago, back then what seems obvious today - at least in our clients' minds - was not so certain. Since that point, WordPress has become the only way we make healthcare websites.

By |2018-05-30T08:08:48+01:00January 21st, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , , , , , |Comments Off on Understanding WordPress by comparing it to a car

How to avoid cheesy salesmanship and sell like a professional

Today Rod Solar answers a question that we get asked all the time by non-sales professionals. If you've ever stayed clear of selling for fear of looking or sounding cheesy, then watch this video. Question: What would you say to people that say sales is cheesy or isn’t suitable for professionals or a professional environment?

In 2015 let’s use our phones for… talking

We can text, email, Tweet, and Facebook. We can GChat or Skype, and "say congrats" to our network on LinkedIn. And we can do it all conveniently through our handheld mobile devices. As we welcome the new year into our lives, it's hard not to notice that we live in a hyperconnected world where communication can be constant, yet many of us are more isolated and anonymous than ever.

By |2018-05-30T08:09:02+01:00January 6th, 2015|Categories: Step 2: Converting more calls|Tags: , , , , , |1 Comment
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