About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

The new client power dynamic that professionals were never taught to deal with

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?

Video: Straight talk for non-salespeople to become good at selling

Today we have 2 videos in which Rod Solar talks about our teaching approach and who might benefit most from working within this kind of learning environment. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Question: How would you describe your style in teaching professionals to become sales heroes?

If you want to increase sales you must embrace incompetence

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. In today's video Rod Solar talks about some of the barriers that non-sales professionals put in the way of learning what they need to learn, in order to sell.

How do non-sales professionals follow a sales process without sounding robotic?

Can you be authentic and non-robotic while still following a sales process? Something we hear almost daily at LiveseySolar is the general anxiety people have about using process in their day to day communications. A common refrain is: "I don't want to sound robotic!" Another favorite [...]

By |2018-01-24T17:37:44+00:00December 4th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , , |Comments Off on How do non-sales professionals follow a sales process without sounding robotic?

When is the best time for non-salespeople to learn sales skills?

Because selling is so universally misunderstood and feared, it's often left to the last minute to figure out how best to get a messages across. Many people don't realise the breadth of applicability that learning sales distinctions can bring not only to your business, but to your personal and even romantic life!

Can confidence be taught to non-sales professionals?

One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked to sell more and more in the professional services world. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today’s video asks whether an essential ingredient in selling - confidence - can be taught or not. What do you think?

By |2018-01-24T17:37:44+00:00November 25th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , , , , , |Comments Off on Can confidence be taught to non-sales professionals?

Can non-salespeople be trained to sell or should we leave this to sales professionals?

Can non-salespeople be trained to sell or should we leave this to sales professionals? One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked to sell more and more in the professional services world. We’re continuing our new series of [...]

By |2018-01-24T17:37:45+00:00November 20th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , |Comments Off on Can non-salespeople be trained to sell or should we leave this to sales professionals?

How can you quickly get a read on what a sales prospect needs from you?

How can you quickly get a read on what a sales prospect needs from you? A few weeks ago we polled you with a single question: As a non-salesperson, you still have to sell your services. What, if anything, makes you anxious about selling?" If you haven't [...]

By |2018-01-24T17:37:45+00:00November 18th, 2014|Categories: Step 1: Getting more leads|Tags: , , , , , , , , , , |Comments Off on How can you quickly get a read on what a sales prospect needs from you?

How do gender communication differences impact sales?

How do gender communication differences impact sales? Men and women, whether they are salespeople or non-salespeople, tend to communicate using different styles and strengths. They will also usually generate sales results in very different ways. We’re continuing our new series of Questions and Answers recorded during the recent [...]

By |2018-01-24T17:37:45+00:00November 14th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , , |Comments Off on How do gender communication differences impact sales?

Which part of the sales process do technicians and professionals have the most trouble with?

Which part of the sales process do technicians and professionals have the most trouble with? Non-salespeople are being asked to sell more and more in the professional services world. As a professional, your attitude towards sales can either hamper your results, or positively impact your [...]

By |2018-01-24T17:37:45+00:00November 13th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , |Comments Off on Which part of the sales process do technicians and professionals have the most trouble with?
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