About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

How can I sell more projects when I’m not sure my team can deliver well on the orders we have?

How can I sell more projects when I'm not sure my team can deliver well on the orders we have? A few weeks ago we polled you with a single question: As a non-salesperson, you still have to sell your services. What, if anything, makes [...]

By |2018-01-24T17:37:48+00:00September 30th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , |Comments Off on How can I sell more projects when I’m not sure my team can deliver well on the orders we have?

Delivering world-class consultations is within your reach

Delivering world-class consultations is within your reach Sometimes I wonder why anyone ever gets into the private healthcare business at all. Healthcare businesses are extremely challenging enterprises. Imagine a business where marketing is fraught with uncertainty because the targets are almost impossible to identify. Often, [...]

By |2018-01-24T17:37:48+00:00May 28th, 2014|Categories: News|1 Comment

Having the courage to leave your baggage behind

Leaving your baggage behind you Dan Sullivan, creator of the Entrepreneurial Time Management System, recently made a claim in one of his seminars that immigrants do better economically, and entrepreneurially, than their native counterparts. Having lived in multicultural societies my entire life, and being a [...]

By |2018-01-24T17:37:49+00:00May 15th, 2014|Categories: Step 1: Getting more leads|1 Comment

How much practice is needed to master a complex skill?

How much practice is needed to master a complex skill? Most managers that green-light training want participants to learn the skills as soon as possible. This is understandable, as one way we evaluate a training investment is by how fast people learn. We want the investment to [...]

By |2018-01-24T17:37:49+00:00May 13th, 2014|Categories: Step 1: Getting more leads|3 Comments

The future of training: Get ready to enter the holodeck

The future of training: Get ready to enter the holodeck In my last post I shared how we are using available technology in our training today to cross barriers of distance, time and language. What if we could cross even bigger barriers? What if it [...]

By |2018-05-30T08:10:19+01:00May 8th, 2014|Categories: Step 2: Converting more calls, Step 3: Closing first appointments|Comments Off on The future of training: Get ready to enter the holodeck

Using Skype to break down barriers of distance, time, money, and language.

Using Skype to break down barriers of distance, time, money, and language. As I closed my Skype call with a laser eye surgeon in Rome, it occurred to me how easily we can adopt new technologies to help us do so things we couldn’t easily [...]

By |2018-01-24T17:37:49+00:00May 6th, 2014|Categories: Step 1: Getting more leads|Comments Off on Using Skype to break down barriers of distance, time, money, and language.

Calming yourself in stressful situations like objections

Calming yourself in stressful situations like objections You have a better chance of successfully overcoming objections if you stay calm and relaxed when encountering them. The steps involved in overcoming objections are not difficult to remember or execute, but any system or protocol will escape [...]

By |2018-05-30T08:10:30+01:00April 30th, 2014|Categories: Step 2: Converting more calls, Step 3: Closing first appointments|5 Comments
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