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Panel Discussion: Growing your practice with presbyopic refractive marketing at #ESCRS17

There are significant opportunities to embrace, and barriers to overcome, in increasing the adoption of refractive presbyopic solutions. Recently at ESCRS17, Rod Solar summarised some of the experiences that LiveseySolar has gained between 2005 to the present day, through working with clinics and patients choosing PRESBYOND.  He specifically focused on insights in a key area of our expertise: marketing presbyopia solutions, like PRESBYOND, to presbyopic patients.

By |2017-11-14T16:57:42+00:00November 14th, 2017|Categories: Customer Service and Sales Observations, ESCRS, News|Comments Off on Panel Discussion: Growing your practice with presbyopic refractive marketing at #ESCRS17
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Will Millennials save laser eye surgery?

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

By |2018-01-24T17:02:32+00:00June 30th, 2017|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Tags: , , , , , , |Comments Off on Will Millennials save laser eye surgery?
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About Me video examples for doctors

Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...

By |2018-01-24T17:02:32+00:00May 30th, 2017|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Tags: , , |Comments Off on About Me video examples for doctors
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Don’t brand yourself a one-trick pony

If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...

By |2018-06-04T21:57:13+01:00May 24th, 2017|Categories: Customer Service and Sales Observations, ERLS, News, Step 1: Getting more leads|Comments Off on Don’t brand yourself a one-trick pony
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Healthcare chatbots using AI likely to replace your telephone receptionist

Healthcare chatbots could save firms £6bn a year by 2020... with banking and healthcare expected to be the biggest sectors to be affected. We feel that too many people underestimate the profound impact that artificial intelligence will have on almost every facet of business. Robots could replace up to half of the US workforce within the next decade. Medical secretaries and telephone salespeople are some of the jobs that are most likely to automated. How will this impact your medical practice? How can your people 'keep ahead of the 'bots?'

By |2018-01-24T17:02:33+00:00May 16th, 2017|Categories: Customer Service and Sales Observations|Tags: , , , |Comments Off on Healthcare chatbots using AI likely to replace your telephone receptionist
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Private Ophthalmology Then, Now, and into the Future: An Interview with Sue Boyes

Who has the most power in private ophthalmology today? Doctors? Insurers? Managers? Patients? Don't miss this insightful interview with Sue Boyes, former Yorkshire Ophthalmology Hospital Manager, who shares useful perspectives on the way private ophthalmology has evolved over the last few decades. We discuss the key traits of successful private ophthalmology companies, insights into where ophthalmology clinics can struggle and ideas on where the industry appears to be going...

By |2018-01-24T17:02:36+00:00February 27th, 2017|Categories: Customer Service and Sales Observations, Interviews|Comments Off on Private Ophthalmology Then, Now, and into the Future: An Interview with Sue Boyes
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Getting Online Patient Reviews: David Evans Interview

Rod Solar sat down with Dr David Evans, CEO of Ceatus Media Group to discuss getting online patient reviews. In this interview, Dr Evans reveals the research and case studies that suggest online patient reviews increase sales. He discusses the difference between a testimonial and a third-party online review. He shares advice on how to best get patient reviews and how to avoid getting negative reviews. Lastly, he explains why the time is right for UK and European clinics to start getting online patient reviews.

By |2018-01-24T17:04:22+00:00October 5th, 2016|Categories: Customer Service and Sales Observations, News, Step 1: Getting more leads|Comments Off on Getting Online Patient Reviews: David Evans Interview
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Keep an eye out for emerging weaknesses

Many small business people see growth as their pathway to success. Many want to have bigger businesses, confident in the notion that if they were only bigger they wouldn't have the weaknesses they have today. That's true, but while some weaknesses go away, others emerge.

By |2018-01-24T17:04:23+00:00September 20th, 2016|Categories: Customer Service and Sales Observations|Comments Off on Keep an eye out for emerging weaknesses
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Strategies to roar out of a recession for private healthcare companies

Strategies to roar out of a recession for private healthcare companies The Telegraph reported this week that Britain would not fall into a recession following the EU referendum, citing a Moody's report. However, the report said, "growth will slow down". On the other hand, YouGov [...]

By |2018-01-24T17:04:23+00:00August 19th, 2016|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Comments Off on Strategies to roar out of a recession for private healthcare companies
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