All posts written to answer frequently asked questions go into this category.
Is sales training ethical? Some managers may be concerned that sales training will teach their staff how to manipulate people in an unethical way. This is a common misconception resulting from old-fashioned pushy sales techniques, in which customers were effectively tricked into making a purchase. The [...]
Serving not selling. Won't sales training change this? Selling effectively can be a difficult business skill to master. Successful sales people will guide customers towards buying the product or service they need to solve their problems, without coming across as being aggressive. Customers will not [...]
How can we keep track of our training progress? For a training programme to be worthwhile, it must result in a measurable improvement in staff behaviour, sales performance, or other factors, depending on the particular requirements of your business and your management goals. Sometimes managers [...]
The President of BAAPS Mr. Nigel Mercer seems to think advertising cosmetic surgery should be banned, as is reported in this article appearing in the Independent. One might assume that this would affect anything that could be defined as "advertising" - which, depending on your perspective might include all communications efforts including the internet and other forms of more personalised communication (e.g. emails, letters, even possible business cards). What's your view?
