All posts relating to lead generation (e.g. web marketing) go into this category (not case studies)
In this post, we explain the five steps to grow laser eye surgery businesses. Understand what works and doesn't work to build a successful practice...
Rod Solar sat down with Dr David Evans, CEO of Ceatus Media Group to discuss getting online patient reviews. In this interview, Dr Evans reveals the research and case studies that suggest online patient reviews increase sales. He discusses the difference between a testimonial and a third-party online review. He shares advice on how to best get patient reviews and how to avoid getting negative reviews. Lastly, he explains why the time is right for UK and European clinics to start getting online patient reviews.
In this video, Rod Solar shares what he thinks will be the 4 key ophthalmology marketing trends for 2017, from listening to presenters and delegates from the ESCRS 2016 Congress in Copenhagen, Denmark.
The competition. It’s something always on the lips and minds of private healthcare surgeons. Pricing, service offerings, Google adverts, and customer perks are all watched with scrutiny, yet most healthcare businesses get the whole concept of competition wrong.
Marketing to patients using video This post is packed with useful information about marketing to patients using video - you'll definitely want to bookmark it. First, we'll share a presentation that we first shared in Copenhagen for the ESCRS 2016 Congress. Second, we'll share [...]
Strategies to roar out of a recession for private healthcare companies The Telegraph reported this week that Britain would not fall into a recession following the EU referendum, citing a Moody's report. However, the report said, "growth will slow down". On the other hand, YouGov [...]
Is that paid online healthcare directory listing worth the money? Remember the Yellow Pages? When was the last time you used one? It's been over a decade for me. Print directories are now almost obsolete with some marketing pundits claiming the last of them will be printed [...]
Smart glasses: What Zeiss can learn from Google's mistakes Despite being one of the most successful companies in the world, Google isn't flawless. One of it's most well-known fails is Google Glass. There is a lot to learn from Google's mistakes, so we thought we'd [...]
Do you know what a website is? Or a blog? Or a domain name? Many people are so familiar with these terms that they would typically answer "yes." Yet, when I ask people to explain these terms to me, I tend to get variable, and sometimes incorrect, answers.
If there were only a few numbers you could use to gauge your sales performance, what would they be? In thisvideo, Laura Livesey tells us which key performance indicator non-sales professionals should be looking at to judge their effectiveness.
