Step 1: Getting more leads – Page 6 – LiveseySolar Cataract & Laser Eye Surgery Marketing

Who should pay for sales training: the employee or the employer?

Who should pay for sales training: the employee or the employer?

Today I read a thought-provoking question on LinkedIn. What a novel concept, asking end users to contribute to their own career progression by paying for training. So how do we decide who should pay? One's response to this question might depend on so many things, most importantly whether you are the employer or the employee! Other influencers might include one's culture, personal sense of proactive responsibility, and of course, one's means.

By Rod Solar|2018-01-24T17:37:42+00:00February 3rd, 2015|Categories: Step 1: Getting more leads|Tags: cost sharing, employee, employee training, employer, investment, on-the-job training, training, training impact|1 Comment

Non-salespeople can increase suspect to prospect close ratios substantially

Non-salespeople can increase suspect to prospect close ratios substantially

Question: The choice to train your people might seem difficult, especially if you want to introduce a new ethos to a team unfamiliar or even negatively disposed to selling. In this post, Laura Livesey addresses the primary issue you need to consider: Who will actually do the selling?

By Rod Solar|2018-01-24T17:37:42+00:00January 29th, 2015|Categories: Step 1: Getting more leads|Tags: close ratios, medical communications, non-salespeople, prospects, sales, suspects, training|Comments Off

Prospects want more leadership from you when being sold to

Prospects want more leadership from you when being sold to

Question: We talk a lot about how non-sales professionals might feel during sales interactions. How do you think that prospects and clients feel? What do you think they are looking for when they are trying to purchase something from a professional? What benefits might there be if the relationship gets off on the right foot? In this video, Rod answers these questions and more...

By Rod Solar|2018-01-24T17:37:42+00:00January 27th, 2015|Categories: Step 1: Getting more leads|Tags: guide, leadership, medical communications, non-salespeople, professional, recommendations, referrals, relationships, sales, trust, word of mouth|Comments Off

Understanding WordPress by comparing it to a car

Understanding WordPress by comparing it to a car

Many people are familiar with WordPress, the world's most prominent content management system. We made our first Wordpress website over six years ago, back then what seems obvious today - at least in our clients' minds - was not so certain. Since that point, WordPress has become the only way we make healthcare websites.

By Rod Solar|2018-05-30T08:08:48+01:00January 21st, 2015|Categories: Step 1: Getting more leads|Tags: business tool, car, dashboard, driver, Engine, features, healthcare website, medical website designs, themes, website, wordpress|Comments Off

The new client power dynamic that professionals were never taught to deal with

The new client power dynamic that professionals were never taught to deal with

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?

By Rod Solar|2018-01-24T17:37:44+00:00December 18th, 2014|Categories: Step 1: Getting more leads|Tags: medical communications, non-salespeople, professional services, professionals, sales, sales training, training|1 Comment

How can you quickly get a read on what a sales prospect needs from you?

How can you quickly get a read on what a sales prospect needs from you?

How can you quickly get a read on what a sales prospect needs from you? A few weeks ago we polled you with a single question: As a non-salesperson, you still have to sell your services. What, if anything, makes you anxious about selling?" If you haven't [...]

By Rod Solar|2018-01-24T17:37:45+00:00November 18th, 2014|Categories: Step 1: Getting more leads|Tags: categorisation system, communication styles, gender differences, learning and development, prospects, sales, sales classification systems, sales systems, sales training, sales value, value|Comments Off

How to stop wasting time with prospects that can’t or won’t say yes

How to stop wasting time with prospects that can’t or won’t say yes

How to stop wasting time with prospects that can't or won't say yes A few weeks ago we polled you with a single question: As a non-salesperson, you still have to sell your services. What, if anything, makes you anxious about selling?" If you [...]

By Rod Solar|2018-01-24T17:37:46+00:00October 30th, 2014|Categories: Step 1: Getting more leads|Tags: LiveseySolar, Non-Sales people questions, resistance, Rod Solar, sales, sales anxiety, sales fear, sales questions, sales take-away|Comments Off

5 top tips to thrive under pressure and hit your sales goals

5 top tips to thrive under pressure and hit your sales goals

5 top tips to thrive under pressure and hit your sales goals A few weeks ago we polled you with a single question: As a non-salesperson, you still have to sell your services. What, if anything, makes you anxious about selling?" If you haven't answered [...]

By Rod Solar|2018-01-24T17:37:46+00:00October 28th, 2014|Categories: Step 1: Getting more leads|Tags: LiveseySolar, Non-Sales, Non-Sales people, Non-Sales people questions, Rod Solar, sales, sales training|Comments Off

How do I create an advert for my medical procedure that actually increases sales?

How do I create an advert for my medical procedure that actually increases sales?

How do I create an advert for my medical procedure that actually increases sales? Regular readers of this blog will know that I've been answering questions from a survey we sent out a few weeks ago posing the question: "As a non-salesperson, you still have [...]

By Rod Solar|2018-01-24T17:37:46+00:00October 24th, 2014|Categories: Step 1: Getting more leads|Tags: LiveseySolar, Non-Sales, Non-Sales people, Non-Sales people questions, Rod Solar, sales, sales training|Comments Off

ESCRS 2014: Cost-effective Ways To Attract New Patients

ESCRS 2014: Cost-effective Ways To Attract New Patients

ESCRS 2014: Cost-effective Ways To Attract New Patients [slideshare id=39230832&doc=escrs2014-cost-effectivemethodsofattractingnewpatients-140918033041-phpapp01] As part of a panel discussion with Mike Malley of the Centre for Refractive Marketing, based of Houston, Texas, the organisers of the Practice Development Days asked me to present on cost-effective ways to [...]

By LiveseySolar|2016-10-28T10:27:38+01:00September 23rd, 2014|Categories: Step 1: Getting more leads|Tags: Attract New Patients, confidence, Conversion Rates, Cost Effective, Effective Mean, Increase Conversion Rate, Measure Value, medical consultation, medical conversion rate, medical customer service, New Patients, staff training|Comments Off