All posts relating to lead generation (e.g. web marketing) go into this category (not case studies)

Recognising challenging personality differences: Part 1

Recognising challenging personality differences: Part 1 Click on this link to go to the site where the original image was sourced from. For every individual working in a customer services or sales role, highly developed people skills are the single most important attribute they need to succeed. While [...]

By |2018-01-24T17:46:27+00:00February 3rd, 2014|Categories: Step 1: Getting more leads|2 Comments

Problems with training programmes: Limited feedback

Problems with training programmes: Limited feedback The purpose of training is to change and improve employees for the better. Their behaviours, opinions, knowledge and level of skill are not set in stone and can all be bettered with a little investment and the right approach [...]

By |2018-01-24T17:46:27+00:00January 29th, 2014|Categories: Step 1: Getting more leads|1 Comment

How Poor Communication Can Lead to More Errors

How Poor Communication Can Lead to More Errors Having good communication skills in the workplace is vital to make yourself understood and ensure that your employees are clear on the instructions that you give. Misunderstands due to poor communication can easily result in errors at [...]

By |2016-10-28T10:27:45+01:00December 11th, 2013|Categories: Step 1: Getting more leads|4 Comments

Healthcare website design: landing page development and optimisation

Most healthcare websites have no landing pages at all. So we thought it would be a good idea to write this post, summarising some really good information to give you an idea of what a landing page is, why you need them, and how to go about making and optimisation them.

Healthcare market positioning: 50 questions to answer

This blog post contains 50 questions that will help you determine your market positioning. We use these questions in what we call a positioning workshop that we conduct with key leadership team members. With the answers, we develop a report that guides marketing communications decision making for future corporate communications materials.

By |2016-10-28T10:27:56+01:00March 28th, 2012|Categories: Step 1: Getting more leads|Tags: , , |Comments Off on Healthcare market positioning: 50 questions to answer

Healthcare marketing planning: the three starting points

The choice of target market, probably the most important decision facing a healthcare marketer, is based on recognising the differences among consumers and organisations within a heterogenous market. That choice, will also need to considered in the context of who you are competing against. However, selecting a target market must follow an understanding of not only the competitive context. You must first understand the environment for marketing decisions.

Commoditisation in private healthcare

The enemy isn't your bargain basement competitor. The enemy is price competition. But because you chosen the wrong target, you've performed a principal role in what we perceive to be a marketing tragedy. We could write a book with this tragedy at the centre, and it could be called: The commoditisation of professional medical services...

By |2016-10-28T10:27:57+01:00March 8th, 2012|Categories: Step 1: Getting more leads|Tags: , |1 Comment

Healthcare marketing sales processes get your patients on the bus

First, you have to ask yourself, is my healthcare marketing sales process valid? In other words, does it provide an organised method towards achieving the consultation's objective (usually, a conversion from an initial appointment to a treatment booking)? Second, is it reliable? Is the process repeatable, consistently applied, and operable in the majority of situations?

By |2016-10-28T10:27:57+01:00February 27th, 2012|Categories: Step 1: Getting more leads|Tags: , |1 Comment

The space between the healthcare marketing moments of truth

The white space is the space in between those moments, which arguably carry even more risk. This is the time in which prospects and customers are alone to think, to doubt, to experience anxiety and remorse about their purchase decisions. This is when they start seeking evidence to justify their fear. This is when concerned friends and family are most prone to be overly-protective. This is the white space.

By |2016-10-28T10:27:57+01:00February 23rd, 2012|Categories: Step 1: Getting more leads|Tags: , , , |Comments Off on The space between the healthcare marketing moments of truth

Does your health care business have an entrepreneurial culture?

Want to find out if you have an entrepreneurial culture? We challenge you to ask your receptionist to rate their agreement on a scale of 1 to 10 to the statements above. If they rate a high level of agreement to these statements, you can bet they probably feel on top of an inverted pyramid. If they don't agree, then they probably feel like they are at the bottom of the pyramid, which is indeed where they are, just slightly above your customers...

By |2016-10-28T10:27:57+01:00February 20th, 2012|Categories: Step 1: Getting more leads|Tags: , |2 Comments
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