All posts relating to lead generation (e.g. web marketing) go into this category (not case studies)

Shutting down the big fat healthcare sales excuse factory!

We can only take the glory for being great, if we take the responsibility when we are not. How come it’s sometimes someone or something else’s fault when we’re not succeeding, yet we’re so quick to accept accolades when we are successful? We can’t have it both ways. We must take responsibility for the bad so we can revel in the glory of a job well done.

By |2016-10-28T10:27:57+01:00February 8th, 2012|Categories: Step 1: Getting more leads|Tags: , , |Comments Off on Shutting down the big fat healthcare sales excuse factory!

Content development: Create a year’s worth of compelling, accurate, search engine optimised, high-converting medical web content in 7 days

Content development that is compelling, accurate, search engine optimised, high-converting medical web content in 7 days? Read our day by day plan here...

By |2020-02-20T12:00:01+00:00December 7th, 2011|Categories: Step 1: Getting more leads|Tags: , , |2 Comments

SEO, PPC, or Social Marketing: What generates more healthcare enquiries?

In healthcare marketing, is SEO, PPC, or Social Media Marketing better for your practice? Which type of marketing generates more healthcare enquiries? More...

The golden telephone: Why telephone sales still matters in healthcare marketing

Telephone sales is still a very important aspect of your overall healthcare marketing strategy, but leading private clinics are still getting it wrong. More...

By |2016-10-28T10:27:59+01:00September 13th, 2011|Categories: Step 1: Getting more leads|Tags: , , , |Comments Off on The golden telephone: Why telephone sales still matters in healthcare marketing

Professional services keywords amongst the 20 most expensive keywords in Google Adwords [infographic]

Professional services keywords: Infographic showing top 20 keyword categories in Google Adwords including many professional service keywords...

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