Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...
It is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the European launch of our book entitled "How to Grow Your Practice with Presbyopic Patients" in Amsterdam last month for the ZEISS ERLS 2018. We were able to bring our passion for practice development to ZEISS staff and customers and enjoyed launching our practice development recipe book - this time in the European market after the successful launch in Asia earlier this year...
The 2018 European Refractive Laser Surgery Symposium is upon us and this year we're visiting sunny Amsterdam! As the exclusive practice development consultants invited by ZEISS for the second year running, we'll be training ZEISS staff on how to help their customers (refractive surgery clinics) grow their clinics. Like last year, we will also speak in the main symposium on '5 smart strategies to grow your practice with presbyopic patients'. We look forward to seeing you if you're in Amsterdam - come say hello!
If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...
Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled "5 ways to grow your laser eye surgery business" in which he'll be sharing how to build up the PRESBYOND side of a refractive surgery clinic. Practice marketing examples will be related to harnessing the large opportunity that the presbyopic market represents.
In this post, we explain the five steps to grow laser eye surgery businesses. Understand what works and doesn't work to build a successful practice...
