All posts related to The European Society of Cataract and Refractive Surgeons (ESCRS)
A summary of the Practice Management and Development sessions of 37th Congress of the European Society of Cataract and Refractive Surgeons ESCRS 2019.
We had an excellent time at ESCRS 2018 in Vienna this year. In this post, we announce our prize winners and explain who will get our Masterclass slides and handouts.
We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....
This testimonial video is an ESCRS Practice Development Program Review by Sukhvinder Singh Jhotti.
Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.
This testimonial video is a review of LiveseySolar's ESCRS Practice Development Program.
There are significant opportunities to embrace, and barriers to overcome, in increasing the adoption of refractive presbyopic solutions. Recently at ESCRS17, Rod Solar summarised some of the experiences that LiveseySolar has gained between 2005 to the present day, through working with clinics and patients choosing PRESBYOND. He specifically focused on insights in a key area of our expertise: marketing presbyopia solutions, like PRESBYOND, to presbyopic patients.
In this video, Rod Solar shares what he thinks will be the 4 key ophthalmology marketing trends for 2017, from listening to presenters and delegates from the ESCRS 2016 Congress in Copenhagen, Denmark.
Coming Soon: Online Learning Academy to Help Clinics & Hospitals Grow Laura Livesey talks from the floor of ESCRS 2016 in Copenhagen about how we got inspired to create learn.liveseysolar.com - a new Online Learning Academy to help clinics & hospitals grow.
Marketing to patients using video This post is packed with useful information about marketing to patients using video - you'll definitely want to bookmark it. First, we'll share a presentation that we first shared in Copenhagen for the ESCRS 2016 Congress. Second, we'll share [...]
