All posts relating to announcements from LiveseySolar (includes articles written for other publications, new client and partnership agreements)

LiveseySolar gives Asia-Pacific practice growth training to ZEISS team and surgeons for the presbyopic laser vision correction market

We're back from China and buzzing with news about new practice development opportunities as well as the launch of our new book on practice growth! You might know that LiveseySolar has been working with ZEISS to develop surgeon-focussed practice marketing solutions for the presbyopic market. After working with clinics and patients choosing presbyopic treatment solutions since 2005, we've gained insights and experience that have propelled the growth of many surgeons and eye clinics. That's why we consider the presbyopic market the next big opportunity in the laser eye surgery market and advise ophthalmologists to consider Refractive Surgery Marketing to this market segment. Here's an update about the trainings we gave to surgeons in the Asia Pacific Region, details about our new book and some insights into the incredible potential of the presbyopic market...

By |2018-05-11T14:55:16+01:00May 3rd, 2018|Categories: News|Comments Off on LiveseySolar gives Asia-Pacific practice growth training to ZEISS team and surgeons for the presbyopic laser vision correction market

Presbyopia – The biggest laser eye surgery market in the world

Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.

By |2018-01-10T18:40:22+00:00January 10th, 2018|Categories: ESCRS, Step 1: Getting more leads|Comments Off on Presbyopia – The biggest laser eye surgery market in the world

VCR congress leading the way with LASIK marketing in Italy

Italian ophthalmologists discovered how to grow their refractive surgery practices at our workshop on LASIK marketing in Milan this October. We were delighted to accept an invitation to speak from LASIK pioneer, Lucio Buratto. The congress, known to most as VCR, is the most important congress of refractive and cataract surgery in Italy, and among the most important in Europe and the world. Buratto, a pioneering ophthalmologist, has organised and directed VCR since 1981, and he continues to innovate by bringing LASIK marketing workshops to Italy...

By |2017-12-06T14:27:23+00:00December 6th, 2017|Categories: News|Comments Off on VCR congress leading the way with LASIK marketing in Italy

Panel Discussion: Growing your practice with presbyopic refractive marketing at #ESCRS17

There are significant opportunities to embrace, and barriers to overcome, in increasing the adoption of refractive presbyopic solutions. Recently at ESCRS17, Rod Solar summarised some of the experiences that LiveseySolar has gained between 2005 to the present day, through working with clinics and patients choosing PRESBYOND.  He specifically focused on insights in a key area of our expertise: marketing presbyopia solutions, like PRESBYOND, to presbyopic patients.

By |2017-11-14T16:57:42+00:00November 14th, 2017|Categories: Customer Service and Sales Observations, ESCRS, News|Comments Off on Panel Discussion: Growing your practice with presbyopic refractive marketing at #ESCRS17

Don’t brand yourself a one-trick pony

If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...

By |2018-06-04T21:57:13+01:00May 24th, 2017|Categories: Customer Service and Sales Observations, ERLS, News, Step 1: Getting more leads|Comments Off on Don’t brand yourself a one-trick pony

ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017

Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled "5 ways to grow your laser eye surgery business" in which he'll be sharing how to build up the PRESBYOND side of a refractive surgery clinic. Practice marketing examples will be related to harnessing the large opportunity that the presbyopic market represents.

By |2018-06-04T21:57:12+01:00May 2nd, 2017|Categories: ERLS, News|Tags: , , |Comments Off on ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017

Help us support the Climate Mobilization Project

We at LiveseySolar have supported many charities and NGOs over the years, including World Wildlife Fund, RSPCA, Medecins Sans Frontieres, Battersea Dogs & Cats Home, The Cinnamon Trust and NSPCC (The Children's Charity). Today, we’re focusing our fundraising efforts on fighting climate change. Why? Because without a safe and liveable climate, every living being on this planet is at risk.

By |2017-03-01T11:54:53+00:00December 20th, 2016|Categories: News|Comments Off on Help us support the Climate Mobilization Project
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