Customer service review about All Saints
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For those of you who haven’t experienced the high-end grunge fashion available in All Saints, I can’t physically express what you are missing. Here you’ll find can’t-live-without items that look amazing, worn both casually and to any big events. All Saints achieves effortlessly what every other high street clothing store aspires to. Having said that, the products themselves are only half of the experience – and finding a purchase you won’t regret is easy in this store, but it is the fantastic customer service which elevates All Saints to its exceptionally high standard.
In many clothing retailers, it has become commonplace for staff members to make your decisions for you, or at the very least assume your intentions the moment you enter the store. More often than not, it is blindingly obvious that these assistants are in pursuit of their commission bonus, with your shopping experience being a lesser priority.
Personally, I don’t tend to know what I want before I go into a shop, which is why I’ve chosen to visit the store to see what they offer, rather than shopping online. All Saints, on the other hand, have mastered the retail assistant equilibrium, neither ignoring you nor accosting you with questions, and letting you know that assistants are around and at your disposal, should you need them. This relaxed but attentive approach to customer service put me entirely at ease, as I felt there was no obligation to buy anything and was free to browse the products available at my leisure. In turn, this means that when I do see something I like, I’m more likely to ask the assistants for help than avoid them – as I often would in other stores.
When considering paying a large amount of money in a shop, especially on a single item, you’re looking for an outstanding customer experience. All Saints provide this through offering personal insight to inform your shopping decisions. Due to the fact that every employee is required to wear the clothes from the shop while on shift, they are able to offer advice on how to wear and care for the item. When I bought a silk top from them, I hadn’t thought how to clean it after it had been worn but, thanks to an assistant, I was advised on how to wash and hang it without losing the shape. This information can only come from someone who owns the item. It is informative and non-invasive, warming the customer to further utilise the assistant during their visit.
After trying a few items on, I asked for the assistant’s input, considering how accommodating she had been earlier. She realised instantly, from the selection of items I’d chosen, what sort of thing I was looking for and so could offer alternative options. This was enormously helpful, as she had an extensive knowledge of the items available and showed me possible items I had overlooked.
Even when paying, the assistant made me aware of all offers available to me on my next visit which, after this experience, did persuade me to return. She even called over another assistant to talk me through the upkeep of my new leather jacket (as she has the same one), along with some handy tips on how to wear it.
Upon leaving, I had gone from avoiding pestering shop assistants to knowing their names and promising to go back and visit again. I know that most shops just issue their retail assistants a simple script to follow, but this generic spiel gets old very quickly. All Saints have the same generic script but offer it as an outline, requiring each assistant to add their own personality and create a unique experience for every customer. I left knowing that I had bought something from a shop that put me first and truly appreciated my custom, rather than feeling like a number on someone’s stats.
