Stay in constant contact
Stay top-of-mind with healthcare email marketing
Ideal candidate
You respond to your leads when they enquire with you and leave it at that. You might find follow-up a pain, time-consuming and haphazard. You don’t have time to check every single email that your staff send out on your behalf.
Challenges
People are busy. They might enquire with you and then move on to other things. Their lack of focus doesn’t mean they’ve lost interest, it just means that life goes on and their attention gets distracted by everyone and everything else.
Solution
When your enquiries choose to follow up on their initial interest, who do you think they’ll call? The healthcare business that forgot them after their initial enquiry, or the healthcare business that followed up continuously in the place they check every day: their email inbox? Of course, healthcare email marketing increases the chance of your initial enquiries following through with you when they’re ready to act.
Watch this video about healthcare email marketing
Laura Livesey, Managing Director and Rod Solar, Client Services Director of LiveseySolar discuss how healthcare email marketing can benefit your clinic.
The key benefits of the healthcare email marketing
Medical marketing with email offers four important benefits:
Healthcare email marketing options
We can deliver medical marketing emails in three ways:
Lead-Triggered Automated Emails
Starter
- 14 conversion optimised emails
- Email automation lines
- Mailing list management
- Website call-to-action tile
Challenger
- 28 conversion optimised emails
- Email automation lines
- Mailing list management
- Website call-to-action tile
Custom
- Conversion optimised emails
- Email automation lines
- Mailing list management
- Website call-to-action tile
Scheduled Email Newsletters
Quarterly
- 4 newsletter emails
- Mailing list management
- Website call-to-action tile, pop-up or bar
Bi-Monthly
- 6 newsletter emails
- Mailing list management
- Website call-to-action tile, pop-up or bar
Monthly
- 12 newsletter emails
- Mailing list management
- Website call-to-action tile, pop-up or bar
* Monthly and bi-monthly payment plans available. | Up to 2000 records. Additional fees apply with additional subscribers
Healthcare email marketing features
Emails for medical marketing include:
Lead-Triggered Automated Emails
Topic recommendations
MailChimp set-up & configuration
List sign-up mechanism & importing
Content sourcing
Short and pithy emails written to convert (lead-triggered)
Trigger-based date and time delivery
Storage and monthly list updates
Monthly reporting by email (open rates, click-through rates, list conversion)
Email Newsletters
Topic recommendations
MailChimp set-up & configuration
List sign-up mechanism & importing
Content sourcing
Optimised date and time delivery
Email social card sharing
Storage and monthly list updates
Monthly reporting by email (open rates, click-through rates, list conversion)
“For me, there wasn’t a choice. It was clearly Liveseysolar.”
Watch Robert Morris, Medical Director of Optegra Eye Hospitals, on why he chose LiveseySolar for Healthcare Marketing.
