Blog2020-04-24T12:30:32+01:00

Learn the most effective vision correction marketing strategies from the best and brightest in the industry.

You’ve found the largest collection of free articles focused on laser eye surgery marketing, LASIK marketing, refractive surgery marketing and vision correction marketing. We publish free ophthalmology marketing articles about once a week, so make sure you subscribe and get our articles in your email inbox as soon as we release them.

LiveseySolar gives exclusive Practice Development workshop at the ZEISS ERLS in Amsterdam

By |May 18th, 2018|Categories: ERLS, News|

The 2018 European Refractive Laser Surgery Symposium is upon us and this year we're visiting sunny Amsterdam! As the exclusive practice development consultants invited by ZEISS for the second year running, we'll be training ZEISS staff on how to help their customers (refractive surgery clinics) grow their clinics. Like last year, we will also speak in the main symposium on '5 smart strategies to grow your practice with presbyopic patients'. We look forward to seeing you if you're in Amsterdam - come say hello!

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GDPR for doctors: What you need to know if you collect any personal data online

By |May 3rd, 2018|Categories: Step 1: Getting more leads|Tags: , |

What do doctors who do online marketing need to do about GDPR - our post will break it down and give you actionable steps to take before the deadline of May 25th.

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LiveseySolar gives Asia-Pacific practice growth training to ZEISS team and surgeons for the presbyopic laser vision correction market

By |May 3rd, 2018|Categories: News|

We're back from China and buzzing with news about new practice development opportunities as well as the launch of our new book on practice growth! You might know that LiveseySolar has been working with ZEISS to develop surgeon-focussed practice marketing solutions for the presbyopic market. After working with clinics and patients choosing presbyopic treatment solutions since 2005, we've gained insights and experience that have propelled the growth of many surgeons and eye clinics. That's why we consider the presbyopic market the next big opportunity in the laser eye surgery market and advise ophthalmologists to consider Refractive Surgery Marketing to this market segment. Here's an update about the trainings we gave to surgeons in the Asia Pacific Region, details about our new book and some insights into the incredible potential of the presbyopic market...

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How can I respond to a bad Google Review?

By |March 27th, 2018|Categories: Customer Service and Sales Observations|

Reviews are serious business and can affect your bottom line. After doing everything you can to deliver superior customer service, knowing how best to handle a bad Google Review is your only defence. This post will give you a plan and script to deal with bad Google Reviews as soon as they happen so that you can make the best of a negative situation. We'll also tell you how to flag fake Google Reviews. You might, by following our advice,  even be able to turn a bad Google review around and have the reviewer change their review for the better...

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