Word of mouth and social media is more trusted than traditional advertising
If word of mouth is so trusted, why don't more professional service companies invest more in customer service and social media?
How doctors can help sell treatments at the consultation
The number one job of the doctors in the consultation is to perform the necessary clinical examinations to diagnose and recommend a treatment. The number two job involves helping the patient believe in the doctor, the clinic or the company the doctor works for. Doing so, involves selling. The trouble is, even mentioning the word 'selling' to most doctors will cause them to recoil in abject horror.