The time to uncover objections is not after we make a proposal and ask for the sale. At this point, the prospect must justify their objection with evidence (which are often holes in your proposal), and you spend the remainder of your selling time justifying your price. Instead, I suggest you uncover objections early in the consultation, before it's too late.

Healthcare Consultation: How to ask questions that reveal why people buy Why do people buy elective healthcare services? They are buying it because they hope to gain something, or to avoid continued pain. Most people are in strong agreement that the reasons we listed are very powerful emotional [...]

We're just getting started into our discussion of the discovery - the part of the consultation where you ask your prospect the right questions to elicit their motives, concerns, criteria and timing. So far, we've covered why listening is so important, the 4 goals of the discovery, and what must be present so that sale can happen. If you missed these posts, I'd recommend reading the earlier posts to understand why we need to employ the subject of today's post: Asking deeper and deeper questions.