Who said “selling” healthcare was supposed to be dishonest?
Selling healthcare. Talking about risk in consultations, and why you must do it properly to be considered an unbiased professional expert.
Selling healthcare. Talking about risk in consultations, and why you must do it properly to be considered an unbiased professional expert.
At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.
The number one job of the doctors in the consultation is to perform the necessary clinical examinations to diagnose and recommend a treatment. The number two job involves helping the patient believe in the doctor, the clinic or the company the doctor works for. Doing so, involves selling. The trouble is, even mentioning the word 'selling' to most doctors will cause them to recoil in abject horror.
Healthcare marketing consulting review of Liveseysolar's marketing consultancy and training services - "We could not have done this without you"
Consultation sales training review - Participants: Mr. Glenn Carp (Ophthalmic Surgeon), and Darren Couch and Emma Firmager (both Optometrists) - "Invaluable learning tools"
Consultation sales training review - How to make sales without being too pushy
Consultation sales training review - "Deal with objections"