Yorkshire Eye Hospital increases sales by 103% (Case Study)

At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.

By |2016-03-31T16:08:51+01:00February 24th, 2011|Categories: Case Studies All|Tags: , , , , , |Comments Off on Yorkshire Eye Hospital increases sales by 103% (Case Study)

How doctors can help sell treatments at the consultation

The number one job of the doctors in the consultation is to perform the necessary clinical examinations to diagnose and recommend a treatment. The number two job involves helping the patient believe in the doctor, the clinic or the company the doctor works for. Doing so, involves selling. The trouble is, even mentioning the word 'selling' to most doctors will cause them to recoil in abject horror.

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