Increasing telephone conversion rates can dramatically affect your gross margin
Increasing telephone conversion rates can dramatically affect your gross margins. Contact us to learn how to increase yours by improving your staff's skill .
Following up with prospects – Part 3 of 3: How often should you follow-up?
Increase conversion rates by following-up with your prospects. In this article, we help you determine how often to follow-up.
Following up with prospects – Part 2 of 3: how long should you follow-up?
One of the best ways to increase telephone conversion rates is to follow-up with your prospects. In this article, we help you determine how long to call...
Following up with prospects – Part 1 of 3: Who should you follow up with?
One of the best ways to increase telephone conversion rates is to follow-up with your prospects. In this article, we help you target your list...
Sheffield Vision Centre exceeds targets by 46.2% (Case Study)
The Sheffield Vision Centre is a refractive surgery clinic spun-off from the Royal Hallamshire Hospital, Sheffield NHS Teaching Hospitals. Over a 12 month engagement, we helped Sheffield Vision Centre increase their conversion rates by 68%, increase their telephone conversion rates by 34%, and increase their eye surgery sales so that they exceeded first year targets by 46.2%.
Yorkshire Eye Hospital increases sales by 103% (Case Study)
At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.
Optimax doubles telephone conversion rate (Case Study)
At the time of the engagement, Optimax Laser Eye Clinics operated 22 clinics in the UK turning over approximately £30 million per year. As one of the top 3 laser eye surgery chains in the country, they offer no-frills laser eye surgery at a value price.
Focus Laser Vision increases margin by 369% (Case Study)
Focus Laser Vision, based in London, is a private ophthalmology clinic focusing on delivering high quality laser eye surgery at a value price. At the beginning of our engagement, Focus wanted to initiate a sales system in the clinic, hire sales personnel and increase their conversion rate. We increased their conversion rate by 131% in 6 months and helped them achieve a 369% increase in gross margin lift.
LASIK Eye Centres increases margin by 483% (Case Study)
Laser eye surgery case study on the impact of staff telephone training. We increased their conversion rate by 40% in 8 months and their gross margin by 483%.
How doctors can help sell treatments at the consultation
The number one job of the doctors in the consultation is to perform the necessary clinical examinations to diagnose and recommend a treatment. The number two job involves helping the patient believe in the doctor, the clinic or the company the doctor works for. Doing so, involves selling. The trouble is, even mentioning the word 'selling' to most doctors will cause them to recoil in abject horror.