Healthcare consultation skills: 13 tips to help your staff make great first impressions

Today's post is one you can forward to your staff or print out and post in your lunch room. We spend about 15 minutes of our consultation skills and teamwork training on this topic alone, so it's well worth a read And if that weren't enough... have a look at this puppy...

The space between the healthcare marketing moments of truth

The white space is the space in between those moments, which arguably carry even more risk. This is the time in which prospects and customers are alone to think, to doubt, to experience anxiety and remorse about their purchase decisions. This is when they start seeking evidence to justify their fear. This is when concerned friends and family are most prone to be overly-protective. This is the white space.

By |2016-10-28T10:27:57+01:00February 23rd, 2012|Categories: Step 1: Getting more leads|Tags: , , , |Comments Off on The space between the healthcare marketing moments of truth

Does your health care business have an entrepreneurial culture?

Want to find out if you have an entrepreneurial culture? We challenge you to ask your receptionist to rate their agreement on a scale of 1 to 10 to the statements above. If they rate a high level of agreement to these statements, you can bet they probably feel on top of an inverted pyramid. If they don't agree, then they probably feel like they are at the bottom of the pyramid, which is indeed where they are, just slightly above your customers...

By |2016-10-28T10:27:57+01:00February 20th, 2012|Categories: Step 1: Getting more leads|Tags: , |2 Comments

What separates customer service stars from the dogs?

I was re-reading The Nordstrom Way: The Inside Story of America's Number One Customer Service Company. I noticed something that really exemplifies something that I've been trying to teach during our health care sales and customer service training courses about what makes the difference between customer service stars and customer service dogs.

By |2016-10-28T10:27:57+01:00February 16th, 2012|Categories: Customer Service and Sales Observations|Tags: |9 Comments

Want to emulate raving fans customer service in healthcare business? Emulate the best…

Many people want to excel at customer service. But too many people, unfortunately, may have forgotten what it is. Identify and emulate the very best.. Read more

By |2021-03-18T16:07:22+00:00November 11th, 2011|Categories: Step 5: Getting more referrals|Tags: , |1 Comment

Word of mouth and social media is more trusted than traditional advertising

If word of mouth is so trusted, why don't more professional service companies invest more in customer service and social media?

Yorkshire Eye Hospital increases sales by 103% (Case Study)

At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.

By |2016-03-31T16:08:51+01:00February 24th, 2011|Categories: Case Studies All|Tags: , , , , , |Comments Off on Yorkshire Eye Hospital increases sales by 103% (Case Study)
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