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Will Millennials save laser eye surgery?

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

By |2018-01-24T17:02:32+00:00June 30th, 2017|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Tags: , , , , , , |Comments Off on Will Millennials save laser eye surgery?
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Healthcare chatbots using AI likely to replace your telephone receptionist

Healthcare chatbots could save firms £6bn a year by 2020... with banking and healthcare expected to be the biggest sectors to be affected. We feel that too many people underestimate the profound impact that artificial intelligence will have on almost every facet of business. Robots could replace up to half of the US workforce within the next decade. Medical secretaries and telephone salespeople are some of the jobs that are most likely to automated. How will this impact your medical practice? How can your people 'keep ahead of the 'bots?'

By |2018-01-24T17:02:33+00:00May 16th, 2017|Categories: Customer Service and Sales Observations|Tags: , , , |Comments Off on Healthcare chatbots using AI likely to replace your telephone receptionist
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Does your health care business have an entrepreneurial culture?

Want to find out if you have an entrepreneurial culture? We challenge you to ask your receptionist to rate their agreement on a scale of 1 to 10 to the statements above. If they rate a high level of agreement to these statements, you can bet they probably feel on top of an inverted pyramid. If they don't agree, then they probably feel like they are at the bottom of the pyramid, which is indeed where they are, just slightly above your customers...

By |2016-10-28T10:27:57+01:00February 20th, 2012|Categories: Step 1: Getting more leads|Tags: , |2 Comments
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Content development: Create a year’s worth of compelling, accurate, search engine optimised, high-converting medical web content in 7 days

Content development that is compelling, accurate, search engine optimised, high-converting medical web content in 7 days? Read our day by day plan here...

By |2020-02-20T12:00:01+00:00December 7th, 2011|Categories: Step 1: Getting more leads|Tags: , , |2 Comments
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SEO, PPC, or Social Marketing: What generates more healthcare enquiries?

In healthcare marketing, is SEO, PPC, or Social Media Marketing better for your practice? Which type of marketing generates more healthcare enquiries? More...

By |2016-10-28T10:27:58+01:00November 24th, 2011|Categories: Step 1: Getting more leads|Tags: , , , , |6 Comments
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Want to emulate raving fans customer service in healthcare business? Emulate the best…

Many people want to excel at customer service. But too many people, unfortunately, may have forgotten what it is. Identify and emulate the very best.. Read more

By |2021-03-18T16:07:22+00:00November 11th, 2011|Categories: Step 5: Getting more referrals|Tags: , |1 Comment
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Healthcare Marketing: Diagnosing the business illness

Diagnosing the business illness is the first step in healthcare marketing. Contact us to book an free examination of your healthcare business today.

By |2016-10-28T10:28:00+01:00May 31st, 2011|Categories: Step 1: Getting more leads|Tags: , , , |Comments Off on Healthcare Marketing: Diagnosing the business illness
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