Google v Bing – how should you split your internet marketing efforts?

What a great question. Given Google's domination of the search engine market, it's not one we often discuss. Everyone pretty much understands that ignoring Google is a terrible idea. But how should you consider Bing, Google's closest competitor in your marketing efforts?

By |2018-01-24T17:04:21+00:00December 7th, 2016|Categories: Step 1: Getting more leads|Tags: , , , , , , , |Comments Off on Google v Bing – how should you split your internet marketing efforts?

SEO, PPC, or Social Marketing: What generates more healthcare enquiries?

In healthcare marketing, is SEO, PPC, or Social Media Marketing better for your practice? Which type of marketing generates more healthcare enquiries? More...

Professional services keywords amongst the 20 most expensive keywords in Google Adwords [infographic]

Professional services keywords: Infographic showing top 20 keyword categories in Google Adwords including many professional service keywords...

Yorkshire Eye Hospital increases sales by 103% (Case Study)

At the time of the engagement, Yorkshire Eye Hospital was a private ophthalmology hospital that wanted to get serious about laser eye surgery. They wanted to increase their leads, their conversion rates and their levels of customer service.

By |2016-03-31T16:08:51+01:00February 24th, 2011|Categories: Case Studies All|Tags: , , , , , |Comments Off on Yorkshire Eye Hospital increases sales by 103% (Case Study)
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