At the time of the engagement, Optimax Laser Eye Clinics operated 22 clinics in the UK turning over approximately £30 million per year. As one of the top 3 laser eye surgery chains in the country, they offer no-frills laser eye surgery at a value price.
Focus Laser Vision, based in London, is a private ophthalmology clinic focusing on delivering high quality laser eye surgery at a value price. At the beginning of our engagement, Focus wanted to initiate a sales system in the clinic, hire sales personnel and increase their conversion rate. We increased their conversion rate by 131% in 6 months and helped them achieve a 369% increase in gross margin lift.
The number one job of the doctors in the consultation is to perform the necessary clinical examinations to diagnose and recommend a treatment. The number two job involves helping the patient believe in the doctor, the clinic or the company the doctor works for. Doing so, involves selling. The trouble is, even mentioning the word 'selling' to most doctors will cause them to recoil in abject horror.
Naming, identifying key values, and building a brand strategy for a healthcare clinic provides a solid foundation for future staffing and marketing decisions
One-to-One Executive Business Coaching for healthcare business owners and executives. Find out how we can help you to grow your business or personal brand...
Website Redesign: SamedayDoctor designs new website with LiveseySolar's help after increasing turnover in 2010 by 61%
In our last post, we covered the website conversion testing basics. In this post, we'll illustrate the process using a case study of a global hair restoration chain of clinics, DHI.
