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Bringing a passion for practice development to ERLS 2018 in Amsterdam

It is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the European launch of our book entitled "How to Grow Your Practice with Presbyopic Patients" in Amsterdam last month for the ZEISS ERLS 2018. We were able to bring our passion for practice development to ZEISS staff and customers and enjoyed launching our practice development recipe book - this time in the European market after the successful launch in Asia earlier this year...

By |2018-06-06T12:09:43+01:00June 4th, 2018|Categories: ERLS, News|Tags: , |Comments Off on Bringing a passion for practice development to ERLS 2018 in Amsterdam
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Who should pay for sales training: the employee or the employer?

Today I read a thought-provoking question on LinkedIn. What a novel concept, asking end users to contribute to their own career progression by paying for training. So how do we decide who should pay? One's response to this question might depend on so many things, most importantly whether you are the employer or the employee! Other influencers might include one's culture, personal sense of proactive responsibility, and of course, one's means.

By |2018-01-24T17:37:42+00:00February 3rd, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , , |1 Comment
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Non-salespeople can increase suspect to prospect close ratios substantially

Question: The choice to train your people might seem difficult, especially if you want to introduce a new ethos to a team unfamiliar or even negatively disposed to selling. In this post, Laura Livesey addresses the primary issue you need to consider: Who will actually do the selling?

By |2018-01-24T17:37:42+00:00January 29th, 2015|Categories: Step 1: Getting more leads|Tags: , , , , , , |Comments Off on Non-salespeople can increase suspect to prospect close ratios substantially
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Sales training: Is it worth spending my valuable time on?

Today Rod Solar answers a question that we get asked all the time by non-sales professionals. "Is learning how to sell worth my valuable time?" If you've ever wondered if sales training is worth it, then watch this video.

By |2018-01-24T17:37:43+00:00January 22nd, 2015|Categories: Step 5: Getting more referrals|Tags: , , , , , , , , , , |Comments Off on Sales training: Is it worth spending my valuable time on?
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How to avoid cheesy salesmanship and sell like a professional

Today Rod Solar answers a question that we get asked all the time by non-sales professionals. If you've ever stayed clear of selling for fear of looking or sounding cheesy, then watch this video. Question: What would you say to people that say sales is cheesy or isn’t suitable for professionals or a professional environment?

By |2018-01-24T17:37:43+00:00January 13th, 2015|Categories: Step 5: Getting more referrals|Tags: , , , , , , , , |1 Comment
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The new client power dynamic that professionals were never taught to deal with

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?

By |2018-01-24T17:37:44+00:00December 18th, 2014|Categories: Step 1: Getting more leads|Tags: , , , , , , |1 Comment
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If you want to increase sales you must embrace incompetence

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. In today's video Rod Solar talks about some of the barriers that non-sales professionals put in the way of learning what they need to learn, in order to sell.

By |2018-01-24T17:37:44+00:00December 9th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , , , |1 Comment
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How do non-sales professionals follow a sales process without sounding robotic?

Can you be authentic and non-robotic while still following a sales process? Something we hear almost daily at LiveseySolar is the general anxiety people have about using process in their day to day communications. A common refrain is: "I don't want to sound robotic!" Another favorite [...]

By |2018-01-24T17:37:44+00:00December 4th, 2014|Categories: Step 5: Getting more referrals|Tags: , , , , , , |Comments Off on How do non-sales professionals follow a sales process without sounding robotic?
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