14 important considerations when creating or changing your healthcare business name
14 important considerations when creating or changing your healthcare business name. Before you rename or rebrand your clinic, read these...
Optegra Eye Care chooses LiveseySolar to help improve telephone and interpersonal communication skills
We're delighted to announce an agreement between Optegra Eye Care and LiveseySolar to deliver telephone and interpersonal skills training for staff & partners
Who said “selling” healthcare was supposed to be dishonest?
Selling healthcare. Talking about risk in consultations, and why you must do it properly to be considered an unbiased professional expert.
Rod Solar Practice Planning featured in Eurotimes Sept. 2011
Practice planning by Rod Solar featured in Eurotimes September 2011 Mind your Money. Managing personal and practice funds is an essential practice-building skill Practice planning advice offered by Rod Solar featured in a Eurotimes article in September 2011, which treats the topic of managing your finances [...]
The times they are a-changin’… more and more doctors are taking healthcare marketing seriously
We've noticed a real growth in interest in not only what we do, but also in healthcare marketing as a serious necessity in private medicine today.
The 3 Acts of the Perfect Telephone Sales Call
Healthcare telephone sales: How top sales performers sell a story to convert callers into appointments... click through to learn more...
The top 10 reasons why your telephone selling sucks
Most healthcare businesses simply do not commit enough time, attention or money to the last mile of healthcare marketing: converting enquiries into appointments
Telephone sales performance amongst European Clinics (data and presentation)
Using our 3-Act Telephone Sales Evaluation, we mystery called 30 clinics, recorded the calls, and summarised the results against what we teach our clients.
The golden telephone: Why telephone sales still matters in healthcare marketing
Telephone sales is still a very important aspect of your overall healthcare marketing strategy, but leading private clinics are still getting it wrong. More...
Pricing Professional Services: The Price – Quality Relationship (data & case study)
The Price - Quality Relationship explained: a case study showing how psychological pricing can be used to dominate the high end of a market category. Read more