All posts related to how healthcare businesses can manage pricing
How to help patients finance eye surgery Laser and cataract surgery isn't cheap. Expecting someone to make a lump-sum payment for a procedure that exceeds their average monthly cost of living is unrealistic for a significant per cent of your potential market. With [...]
Raising laser eye surgery prices will be the most effective profit driver in the post-Coronavirus New Normal. Here's what will happen to your profits if you raise your prices...
People are irrational, which is why healthcare marketers and sales people focus so much energy on framing, using psychological pricing, and reducing the fear of loss wherever possible.
The Price - Quality Relationship explained: a case study showing how psychological pricing can be used to dominate the high end of a market category. Read more
Increasing and reducing prices: how much sales can fall before profit reduces, or how much sales must rise before profit increases.
When pricing your services, while it's advisable to consider your costs, avoid the temptation to set your prices by simply adding a percentage to your costs.
When pricing professional services, you may want to consider product life cycle management - a number of strategies used as a product goes through it's lifecycle...
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Pricing professional services - understanding how to price your services in a competitive marketplace by adopting a pricing strategy.
