Pricing professional services: Increasing or decreasing your prices & impacts on profit
Increasing and reducing prices: how much sales can fall before profit reduces, or how much sales must rise before profit increases.
Pricing professional services: Cost-plus versus Value-based pricing
When pricing your services, while it's advisable to consider your costs, avoid the temptation to set your prices by simply adding a percentage to your costs.
Pricing professional services and product life cycles [case study]
When pricing professional services, you may want to consider product life cycle management - a number of strategies used as a product goes through it's lifecycle...
Professional services keywords amongst the 20 most expensive keywords in Google Adwords [infographic]
Professional services keywords: Infographic showing top 20 keyword categories in Google Adwords including many professional service keywords...
Pricing professional services: Differentiating between cost, price and value
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Pricing professional services: Are you fighting a war on two fronts?
Pricing professional services - understanding how to price your services in a competitive marketplace by adopting a pricing strategy.
DHI increases online conversion rate by 125% after a 7-day A/B test (Case Study)
Using website conversion testing, the new homepage converted 126% more visitors increasing the conversion rate from 1.53% to 3.45%. Learn how we did it...
Using Google Analytics to monitor website and internet marketing performance [video]
A short introduction to the interface and highlights most tools that business owners might need to use without getting overly technical.
Rod Solar practice builder advice featured in Eurotimes July/August 2011
Rod Solar's advice on practice building featured in Eurotimes July/August 2011: Is there a Market for my Services? A little research about demographics, patients and competitors can help grow your practice Rod Solar's advice on building and growing a medical practice is featured in a [...]
Rod Solar Telephone Training Presentation praised (Eurotimes June 2011)
Rod Solar Telephone Training Presentation praised (Eurotimes June 2011): Hire a Practice Manager. Finance, marketing, and human resources require expertise, but trust and training take time Rod Solar's presentation on telephone training at the ESCRS Practice Development Workshops in Paris 2010 is praised in a Eurotimes [...]