4 key ophthalmology marketing trends for 2017
In this video, Rod Solar shares what he thinks will be the 4 key ophthalmology marketing trends for 2017, from listening to presenters and delegates from the ESCRS 2016 Congress in Copenhagen, Denmark.
Keep an eye out for emerging weaknesses
Many small business people see growth as their pathway to success. Many want to have bigger businesses, confident in the notion that if they were only bigger they wouldn't have the weaknesses they have today. That's true, but while some weaknesses go away, others emerge.
How small can beat big
The competition. It’s something always on the lips and minds of private healthcare surgeons. Pricing, service offerings, Google adverts, and customer perks are all watched with scrutiny, yet most healthcare businesses get the whole concept of competition wrong.
Marketing to patients using video
Marketing to patients using video This post is packed with useful information about marketing to patients using video - you'll definitely want to bookmark it. First, we'll share a presentation that we first shared in Copenhagen for the ESCRS 2016 Congress. Second, we'll share [...]
Strategies to roar out of a recession for private healthcare companies
Strategies to roar out of a recession for private healthcare companies The Telegraph reported this week that Britain would not fall into a recession following the EU referendum, citing a Moody's report. However, the report said, "growth will slow down". On the other hand, YouGov [...]
Learning how to think irrationally
Learning how to think irrationally Economists think that since consumers are rational, they make decisions to maximise their needs. However, there are several ways we know that consumers are, in fact, not rational. They are susceptible to all sorts of biases and habits [...]
How will you respond to the next recession?
How will you respond to the next recession? The Consumer Confidence Index is falling precipitously and economic experts far and wide predict another recession is imminent. Whatever you do, don't panic. There are proven strategies to compete during recessions, which I'll share in my [...]
Healthcare marketers must address that people are irrational
People are irrational, which is why healthcare marketers and sales people focus so much energy on framing, using psychological pricing, and reducing the fear of loss wherever possible.
Is that paid online healthcare directory listing worth the money?
Is that paid online healthcare directory listing worth the money? Remember the Yellow Pages? When was the last time you used one? It's been over a decade for me. Print directories are now almost obsolete with some marketing pundits claiming the last of them will be printed [...]
Smart glasses: What Zeiss can learn from Google’s mistakes
Smart glasses: What Zeiss can learn from Google's mistakes Despite being one of the most successful companies in the world, Google isn't flawless. One of it's most well-known fails is Google Glass. There is a lot to learn from Google's mistakes, so we thought we'd [...]