Want to attract, convert, and excite patients to become your biggest promoters? Create your own patient relationship-building strategy to uncover the holes in your marketing so you can create marketing that really works.
How to ethically and safely generate refractive revenue right now - guaranteed Relax. We solved it. While everyone has been trying to figure out their cash flow during shutdown (and our first solution is this essential primer on how to generate revenue through virtual [...]
The fog of war - How to keep your cool during times of great uncertainty Originally used when referring to military operations, the phrase ‘the fog of war’ coined by Clausewitz, alludes to the uncertainty of one’s own capabilities during the testing times [...]
Extended due to popular demand: second coronavirus survival webinar announced Those of you who tuned in to our webinar on the 26th March – ‘How your cataract and refractive surgery practice can survive the Coronavirus chaos’ – will have likely started taking steps [...]
The health of your practice now depends on your homepage more than ever before As the world adjusts to a life of voluntary or even mandatory self-isolation as a result of the current pandemic, you’re probably thinking that elective surgical procedures are the last thing [...]
Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our cataract and refractive surgery clients. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short- and medium-term and what this could mean for you and your practice, clinic or hospital. Attend our free webinar this Thursday, March 26th and we'll lay it all out. In the meantime, read this post.
How to Unite Your Ideas to Form Your Brand Personality Ask key questions to help crystallize what you have to offer patients You need to know yourself so that others can get to know you, and the same goes for your practice. If [...]
Want everyone to know how great your practice is but hate blowing your own trumpet? Good news – you don’t have to! In this article, we’ll help you flaunt your assets by showing you how to position your patient as the hero of their story and position yourself as the patient’s guide.
There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...
Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...
