Consumers spend surplus savings on cataract and refractive surgery
Five key messages to work into your marketing to ensure your cataract and refractive practice benefits from consumers' surplus savings.
Preparing for an Online Disaster
How to protect your digital marketing assets and recover quickly using a digital marketing contingency plan.
How you can perform better on video
Wondering what separates a good camera performance from a great one? These quick-fix tips will help you perform better on video...
Raising laser eye surgery prices will drive profits in “New Normal”
Raising laser eye surgery prices will be the most effective profit driver in the post-Coronavirus New Normal. Here's what will happen to your profits if you raise your prices...
The definitive guide to building a waitlist with video appointments
The definitive guide to building a waitlist with video appointments In this post, we explain why, as a cataract and refractive surgeon, you should be pressingly adding video appointments to your service offering to protect your patient pipeline during the Coronavirus crisis shutdowns, [...]
Cracked it! How to get paid for LASIK surgery during the shutdown
How to ethically and safely generate refractive revenue right now - guaranteed Relax. We solved it. While everyone has been trying to figure out their cash flow during shutdown (and our first solution is this essential primer on how to generate revenue through virtual [...]
Extended due to popular demand: second coronavirus survival webinar announced
Extended due to popular demand: second coronavirus survival webinar announced Those of you who tuned in to our webinar on the 26th March – ‘How your cataract and refractive surgery practice can survive the Coronavirus chaos’ – will have likely started taking steps [...]
How your cataract and refractive surgery practice can survive the Coronavirus chaos
Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our cataract and refractive surgery clients. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short- and medium-term and what this could mean for you and your practice, clinic or hospital. Attend our free webinar this Thursday, March 26th and we'll lay it all out. In the meantime, read this post.
What it takes to be a 1%-er, and what to ask yourself if you aren’t
If you’re not a 1%-er, the question today is: 1) will you get with the program (do what they do), 2) will you get gobbled up (or join them willingly), or 3) will you eventually get out of the business?
How to best use third-party patient stories to help patients overcome the fear of surgery
As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.