All posts relating to lead generation (e.g. web marketing) go into this category (not case studies)
Five key messages to work into your marketing to ensure your cataract and refractive practice benefits from consumers' surplus savings.
As of 1 October 2021, Google will include a surcharge on your Google Ad Spend invoices or statements in certain countries - learn more...
Can TikTok help eye surgeons market their private practice? In this post, we share good TikTok content from ophthalmologists around the world.
Want to attract, convert, and excite patients to become your biggest promoters? Create your own patient relationship-building strategy to uncover the holes in your marketing so you can create marketing that really works.
Want everyone to know how great your practice is but hate blowing your own trumpet? Good news – you don’t have to! In this article, we’ll help you flaunt your assets by showing you how to position your patient as the hero of their story and position yourself as the patient’s guide.
Do you need to write or edit digital content for healthcare? We've got you covered with writing principles and advice that you can use to improve your written digital communication.
In this post, we give you some quick facts about what you need to know about the Google Medic Update, what you can do about it if the Google Medic Update affected you, what we’re doing to help our customers deal with the Google Medic Update and what you can do for yourself.
Should ophthalmologists use social media today? Watch this short video where Rod Solar speaks to Kristine Morrill for EuroTimes about how an ophthalmologist should handle social media in their practice. Should they do it, or should another designated person? Is social media a *must* in marketing today? What should ophthalmologists concern themselves with when using social media? What's on the horizon for social media? What trends should ophthalmologists be preparing for?
There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...
Inbound links significantly influence your website's search visibility. But you don't just want a lot of links; the links you want should be high quality too. In this post, we share some quick tips to ensure you add and get links to and from external websites that point to specific pages on your website to improve the rankings of your pages. Note: If you don't want to bother with doing this yourself, you can forward this post to your SEO consultant…
