How to run effective laser eye surgery patient webinars
Whether you want to book more first appointments from a patient event in a physical space (an open evening) or online (a webinar), you’ll find this proven advice will improve your results.
8 steps to attract and convert patients during shutdown
Want to attract, convert, and excite patients to become your biggest promoters? Create your own patient relationship-building strategy to uncover the holes in your marketing so you can create marketing that really works.
The fog of war – How to keep your cool during times of great uncertainty
The fog of war - How to keep your cool during times of great uncertainty Originally used when referring to military operations, the phrase ‘the fog of war’ coined by Clausewitz, alludes to the uncertainty of one’s own capabilities during the testing times [...]
The health of your practice now depends on your homepage more than ever before
The health of your practice now depends on your homepage more than ever before As the world adjusts to a life of voluntary or even mandatory self-isolation as a result of the current pandemic, you’re probably thinking that elective surgical procedures are the last thing [...]
How to unite your ideas to form your brand personality
How to Unite Your Ideas to Form Your Brand Personality Ask key questions to help crystallize what you have to offer patients You need to know yourself so that others can get to know you, and the same goes for your practice. If [...]
Protect your patient pipeline with virtual appointments during the coronavirus crisis shutdowns and beyond
How to do online consultations – a doctor's guide to delivering a valuable and accessible online service that converts in just 15 to 20-minutes.
Best online booking software for doctors
Doctors can eliminate fuss, failures and friction with easy online booking software and more conversions – Your short guide to a more flexible and functional private practice.
How to build a doctor’s personal brand
Want everyone to know how great your practice is but hate blowing your own trumpet? Good news – you don’t have to! In this article, we’ll help you flaunt your assets by showing you how to position your patient as the hero of their story and position yourself as the patient’s guide.
How to best use third-party patient stories to help patients overcome the fear of surgery
As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.
To people who want to write a book but can’t get started
In this post, we share our top "lessons learned" after writing our first book - How to Grow Your Practice with Presbyopic Patients. If you've ever contemplated writing a book of your own, read our tips to help you get started, and most importantly, finish that book inside of you. In 2017, ZEISS commissioned us to write a book aimed at summarising everything we know about what we do best - growing medical businesses - and apply it to their most recent innovation - PRESBYOND Blended Laser Vision - or LASIK for people who wear reading glasses. We've wanted to write a book for a long time. We even had about 70,000 words written as a draft that we'd been slowly working on for years. However, it took a customer (ZEISS) to prompt us to finish it, and for that, we're genuinely grateful. If you want a copy of our book, you can get it in this post but first, let's get started by answering the question - why should you write a book at all?