All posts relating to announcements from LiveseySolar (includes articles written for other publications, new client and partnership agreements)
A summary of the Practice Management and Development sessions of 37th Congress of the European Society of Cataract and Refractive Surgeons ESCRS 2019.
The STAAR Surgical 2019 EYES Event is upon us and this year we’re popping over to Munich. As the exclusive practice development consultants invited by STAAR, we’ll be giving a practice development workshop ‘The Patient Value Journey‘ on how to help their customers (refractive surgery clinics) can fit ICLs into their solutions mix. Why? It’s all part of our mission to help surgeons build the life and practice they love.
As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.
In November of 2018, I had laser eye surgery. In doing so, my relationship with the medical procedure I’ve marketed for almost 20 years changed forever. I became my customers’ patient, and it transformed my understanding of their patient’s psychological journey and what they most fear and desire.
We had an excellent time at ESCRS 2018 in Vienna this year. In this post, we announce our prize winners and explain who will get our Masterclass slides and handouts.
We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....
Join us in helping cure at least 100 people of needless blindness this August. We are attempting the Three Peak Challenge on August 4th to 5th. We need your help. We'll be climbing 3 peaks, for an ascent of 10,000 ft over a distance of 37km in 24 hours to raise funds for the Himalayan Cataract Project. We ask you to click the button at the bottom of this post to contribute whatever you can. For every £20 you donate, you will cure one person of blindness. 18 million people in the developing world have needless blindness and become a burden on their families. Your £20 allows them not only to see again but to become a contributing member of their community once more. The financial impact you create is 10X more than what you donate. Thank you for helping people to regain their sight. We appreciate your support in helping 100 people to start living again.
Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...
It is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the European launch of our book entitled "How to Grow Your Practice with Presbyopic Patients" in Amsterdam last month for the ZEISS ERLS 2018. We were able to bring our passion for practice development to ZEISS staff and customers and enjoyed launching our practice development recipe book - this time in the European market after the successful launch in Asia earlier this year...
The 2018 European Refractive Laser Surgery Symposium is upon us and this year we're visiting sunny Amsterdam! As the exclusive practice development consultants invited by ZEISS for the second year running, we'll be training ZEISS staff on how to help their customers (refractive surgery clinics) grow their clinics. Like last year, we will also speak in the main symposium on '5 smart strategies to grow your practice with presbyopic patients'. We look forward to seeing you if you're in Amsterdam - come say hello!
