Learn the most effective vision correction marketing strategies from the best and brightest in the industry.
You’ve found the largest collection of free articles focused on laser eye surgery marketing, LASIK marketing, refractive surgery marketing and vision correction marketing. We publish free ophthalmology marketing articles about once a week, so make sure you subscribe and get our articles in your email inbox as soon as we release them.
8 steps to attract and convert patients during shutdown
Want to attract, convert, and excite patients to become your biggest promoters? Create your own patient relationship-building strategy to uncover the holes in your marketing so you can create marketing that really works.
Cracked it! How to get paid for LASIK surgery during the shutdown
How to ethically and safely generate refractive revenue right now - guaranteed Relax. We solved it. While everyone has been trying to figure out their cash flow during shutdown (and our first solution is [...]
Working from home for the first time? Here’s how to thrive through the uncertainty of working remotely as a team
Working from home for the first time? - Here's how to thrive through the uncertainty of working remotely as a team In light of the current global crisis, you are likely experiencing a [...]
The fog of war – How to keep your cool during times of great uncertainty
The fog of war - How to keep your cool during times of great uncertainty Originally used when referring to military operations, the phrase ‘the fog of war’ coined by Clausewitz, alludes to [...]
Extended due to popular demand: second coronavirus survival webinar announced
Extended due to popular demand: second coronavirus survival webinar announced Those of you who tuned in to our webinar on the 26th March – ‘How your cataract and refractive surgery practice can survive [...]
The health of your practice now depends on your homepage more than ever before
The health of your practice now depends on your homepage more than ever before As the world adjusts to a life of voluntary or even mandatory self-isolation as a result of the current pandemic, you’re [...]