Learn the most effective vision correction marketing strategies from the best and brightest in the industry.
You’ve found the largest collection of free articles focused on laser eye surgery marketing, LASIK marketing, refractive surgery marketing and vision correction marketing. We publish free ophthalmology marketing articles about once a week, so make sure you subscribe and get our articles in your email inbox as soon as we release them.
How to spot partnership opportunities that will bring you what you most want
Forming partnerships in medicine can be a tricky business. If you are considering getting into a partnership, learn what to look for in a potential business partner, what partnerships can provide for you, how to understand who controls the power in a partnership, and when you may wish to cooperate in different ways...
How to write compelling healthcare blog posts that drive leads
Writing website copy that keeps your prospect's attention and interest is a crucial skill. But we know you're busy and have no time to waste on writing healthcare blog posts if they don't generate results. That's why we've packed over 30 specific writing tips in this post to help you write compelling healthcare blog posts that drive leads to your clinic. The quality of your copywriting can mean the difference between a website bounce versus a website conversion. After reading this post, you'll have an easy-to-follow blueprint you can use to write compelling healthcare blog posts that produce qualified leads for your practice. Does this sound like a good way to spend 5 minutes? Great - let's get on with it...
The 5-Step Healthcare Marketing System your Practice Needs to Thrive
It's no secret that running and growing a private practice is not easy. While providing high-quality medical care can be extremely satisfying and your patients are often happy to share positive word of mouth with *some* friends and family, the road to building a thriving practice is not smooth or paved with chocolate and champagne (well for most of us mere mortals!) In this post we'll share the five stumbling blocks you need to steer clear of, and the 5-Step Heathcare Marketing and Sales System you can implement in order to get your practice thriving. We've seen these 5 Steps literally transform private clinics around the world, and we hope that by following their lead, you will be able to scale up your practice and help it thrive through the 2020's and beyond...
Testimonial by Sukhvinder Singh Jhotti
This testimonial video is an ESCRS Practice Development Program Review by Sukhvinder Singh Jhotti.
Testimonial by Emma Rowe-Jones
In this testimonial video Rhinoplasty nurse Emma Rowe-Jones gives her views on LiveseySolar sales training and why it is effective.
Presbyopia – The biggest laser eye surgery market in the world
Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.