How do I set a price when I don't know what my competitors charge? A few weeks ago we polled you with a single question: As a non-salesperson, you still have to sell your services. What, if anything, makes you anxious about selling?" If you [...]
The enemy isn't your bargain basement competitor. The enemy is price competition. But because you chosen the wrong target, you've performed a principal role in what we perceive to be a marketing tragedy. We could write a book with this tragedy at the centre, and it could be called: The commoditisation of professional medical services...
The Price - Quality Relationship explained: a case study showing how psychological pricing can be used to dominate the high end of a market category. Read more
Increasing and reducing prices: how much sales can fall before profit reduces, or how much sales must rise before profit increases.
When pricing your services, while it's advisable to consider your costs, avoid the temptation to set your prices by simply adding a percentage to your costs.
When pricing professional services, you may want to consider product life cycle management - a number of strategies used as a product goes through it's lifecycle...
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Pricing professional services - understanding how to price your services in a competitive marketplace by adopting a pricing strategy.
